Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer

From 16 to 30 of 114

Q. Current trends in communications and promotions indicate that companies are doing less:

a. marketing and more promotion.

b. broadcasting and more narrowcasting.

c. selling and more advertising.

d. communication and more manipulation.

  • b. broadcasting and more narrowcasting.

Q. IMC, as presented in the text and in context with promotion, stands for:

a. international manufacturing capacity.

b. international monetary consistency.

c. integrated marketing communications.

d. integrated marketing corporations.

  • c. integrated marketing communications.

Q. _________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

a. The promotion mix

b. Integrated international affairs

c. Integrated marketing communications

d. Integrated demand characteristics

  • c. Integrated marketing communications

Q. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:

a. the higher expense of Web advertising versus traditional advertising.

b. the Internet doesn’t build mass brand awareness.

c. the Web’s format and quality constraints.

d. difficulty in achieving advertising-like solutions on the Web.

  • a. the higher expense of Web advertising versus traditional advertising.

Q. Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)

a. costs are too high and profits are too low.

b. personnel cannot cope with these responsibilities.

c. marketing communications focus on overcoming immediate awareness, image, or preference problems.

d. integrated communications do not work in the global environment because of regulations.

  • c. marketing communications focus on overcoming immediate awareness, image, or preference problems.

Q. The communications process should start with:

a. a basic belief about the communication piece.

b. an audit of all the potential contacts target customers have with the company and its brands.

c. an evaluation of the history of advertising used by the firm.

d. hiring communications experts to handle the communication problems of the firm.

  • b. an audit of all the potential contacts target customers have with the company and its brands.

Q. The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.

a. public relations

b. integrated market planning

c. integrated marketing communications

d. global cultural imperatives

  • c. integrated marketing communications

Q. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

a. advertising

b. personal selling

c. public relations

d. sales promotion

  • a. advertising

Q. Which of the following promotional tools is thought to be the most expensive to use?

a. advertising

b. personal selling

c. public relations

d. sales promotion

  • b. personal selling

Q. The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?

a. advertising

b. personal selling

c. public relations

d. sales promotion

  • c. public relations
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