Q. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT: (Solved)

1. the higher expense of Web advertising versus traditional advertising.

2. the Internet doesn’t build mass brand awareness.

3. the Web’s format and quality constraints.

4. difficulty in achieving advertising-like solutions on the Web.

  • a. the higher expense of Web advertising versus traditional advertising.
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