Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer
Q. Another name for a company’s marketing communications mix is:
a. the advertising program.
b. the sales force.
c. the image mix.
d. the promotion mix.
Q. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Q. The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
a. value mix
b. integrated dealer mix
c. marketing communications mix
d. marketing control mix
Q. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Q. If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Q. _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
a. Personal selling
b. Public relations
c. Direct marketing
d. Sales promotion
Q. There is an increasing amount of commerce being done via the Internet. With respect to the promotional mix, which of the following categories would be most directly concerned with Internet commerce?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Q. The personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships is called:
a. personal selling.
b. public relations.
c. direct marketing.
d. sales promotion.
Q. Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Q. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
a. advertising
b. public relations
c. direct marketing
d. sales promotion
Q. Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.
a. organizational culture
b. entire marketing mix
c. demand mix
d. profit variables in a company
Q. Two major factors are changing the face of today’s communications. One of these factors is the fact that:
a. costs of promotion are rising.
b. mass markets are fragmented and marketers are shifting away from mass marketing.
c. global communications are not growing rapidly enough.
d. marcom managers have achieved more power and control.
Q. The shift from ________________________ has had a dramatic impact on marketing communications.
a. brand management to value management
b. media manipulation to media control
c. mass marketing to segmented marketing
d. mass marketing to global marketing
Q. ____________ fragmentation has resulted in media fragmentation.
a. Market
b. Purchasing
c. Product
d. Public relations
Q. For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:
a. product differentiation.
b. other elements of the promotion mix.
c. nonmanipulative variables.
d. a move away from promotion.