Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer
Q. When Avis positioned itself against market-leading Hertz by claiming, “We’re number two, so we try harder,” it was using which of the following forms of advertising?
a. informative advertising
b. psychological advertising
c. reminder advertising
d. comparative advertising
Q. Keeping consumers thinking about the product is the objective for which type of advertising?
a. informative advertising.
b. psychological advertising.
c. reminder advertising.
d. persuasive advertising.
Q. After determining its advertising objectives, a company next sets its ____________ for each product.
a. advertising strategy
b. advertising budget
c. advertising goals
d. advertising format
Q. All of the following are commonly recognized promotion budget formats EXCEPT:
a. the affordable method.
b. the LIFO method.
c. the percentage-of-sales method.
d. the objective-and-task metho
Q. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
a. affordable method
b. percentage-of-sales method
c. competitive-parity method
d. objective-and-task method
Q. Which of the following budget methods ignores the effects of promotion on sales?
a. affordable method
b. percentage-of-sales method
c. competitive-parity method
d. objective-and-task method
Q. Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
a. affordable method
b. percentage-of-sales method
c. competitive-parity method
d. objective-and-task method
Q. Setting the promotion budget so as to match the budgets of the competition is characteristic of which of the following budget methods?
a. affordable method
b. percentage-of-Sales method
c. competitive-parity method
d. objective-and-task method
Q. One of the arguments that supports the competitive-parity method for budgeting promotions is that:
a. it is the fairest budget method.
b. it is generally the cheapest method of allocating funds.
c. competitor’s budgets represent the collective wisdom of the industry.
d. it is the easiest budget method to use on a global basis.
Q. The most logical budget setting method is found in the list below. Which is it?
a. affordable method
b. percentage-of-sales method
c. competitive-parity method
d. objective-and-task method
Q. The first step in using the objective-and-task promotional budgeting method is to:
a. define specific advertising tools that can be afforded.
b. analyze competitive budgets for perceived weaknesses.
c. calculate last year’s sales percentages.
d. define specific objectives.
Q. According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT:
a. media fragmentation.
b. the development of the Internet.
c. soaring media costs.
d. more focused target marketing strategies.
Q. No matter how big the advertising budget, advertising can succeed only if commercials:
a. are economically feasible.
b. gain attention and communicate well.
c. are acceptable on a global level.
d. are artistically pleasing.
Q. Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals.
a. demographics
b. lifestyles
c. psychographics
d. benefits
Q. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:
a. be meaningful.
b. be tasteful.
c. be believable.
d. be distinctive.