Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer

From 31 to 45 of 114

Q. __________________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.

a. Advertising

b. Public relations

c. Sales promotion

d. Direct marketing

  • d. Direct marketing

Q. A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

a. push strategy

b. pull strategy

c. blocking strategy

d. integrated strategy

  • a. push strategy

Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

a. push strategy

b. pull strategy

c. blocking strategy

d. integrated strategy

  • b. pull strategy

Q. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

a. push strategy

b. pull strategy

c. blocking strategy

d. integrated strategy

  • a. push strategy

Q. Some of the earliest traces of what could be called advertising were found in:

a. Colonial New York.

b. 16th century England.

c. 2nd century China.

d. ancient Rome.

  • d. ancient Rome.

Q. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

a. setting advertising objectives.

b. setting the advertising budget.

c. setting procedures for an advertising culture audit.

d. developing advertising strategy.

  • c. setting procedures for an advertising culture audit.

Q. The first step in developing an advertising program should be to:

a. set advertising objectives.

b. set the advertising budget.

c. evaluate advertising campaigns.

d. develop advertising strategy.

  • a. set advertising objectives.

Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:

a. advertising campaign.

b. advertising objective.

c. advertising criterion.

d. advertising evaluation.

  • b. advertising objective.

Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

a. to inform

b. to persuade

c. to remind

d. to make profits

  • d. to make profits

Q. ___________________ is used heavily when introducing a new product category.

a. Persuasive advertising

b. Inferential advertising

c. Reminder advertising

d. Informative advertising

  • d. Informative advertising

Q. Building selective demand is the objective of which type of advertising?

a. informative advertising

b. persuasive advertising

c. reminder advertising

d. demand-driven advertising

  • b. persuasive advertising

Q. If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?

a. informative advertising

b. psychological advertising

c. reminder advertising

d. persuasive advertising

  • d. persuasive advertising
Subscribe Now

Get All Updates & News