Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer
Q. No matter which form of direct marketing might be used by a promotional manager, all of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?
a. nonpublic
b. immediate
c. producer controlled
d. interactive
Q. __________________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.
a. Advertising
b. Public relations
c. Sales promotion
d. Direct marketing
Q. A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
a. push strategy
b. pull strategy
c. blocking strategy
d. integrated strategy
Q. A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
a. push strategy
b. pull strategy
c. blocking strategy
d. integrated strategy
Q. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
a. push strategy
b. pull strategy
c. blocking strategy
d. integrated strategy
Q. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
a. push strategy
b. pull strategy
c. blocking strategy
d. integrated strategy
Q. Some of the earliest traces of what could be called advertising were found in:
a. Colonial New York.
b. 16th century England.
c. 2nd century China.
d. ancient Rome.
Q. Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone.
a. $2 billion
b. $244 billion
c. $25 billion
d. $150 billion
Q. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:
a. setting advertising objectives.
b. setting the advertising budget.
c. setting procedures for an advertising culture audit.
d. developing advertising strategy.
Q. The first step in developing an advertising program should be to:
a. set advertising objectives.
b. set the advertising budget.
c. evaluate advertising campaigns.
d. develop advertising strategy.
Q. A specific communication task to be accomplished with a specific target audience during a specific period of time is called an:
a. advertising campaign.
b. advertising objective.
c. advertising criterion.
d. advertising evaluation.
Q. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?
a. to inform
b. to persuade
c. to remind
d. to make profits
Q. ___________________ is used heavily when introducing a new product category.
a. Persuasive advertising
b. Inferential advertising
c. Reminder advertising
d. Informative advertising
Q. Building selective demand is the objective of which type of advertising?
a. informative advertising
b. persuasive advertising
c. reminder advertising
d. demand-driven advertising
Q. If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?
a. informative advertising
b. psychological advertising
c. reminder advertising
d. persuasive advertising