Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer
Q. Which type of promotion uses buying allowances, push money, and free goods?
a. consumer promotion
b. trade promotion
c. sales force promotion
d. place promotion
Q. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
a. discount.
b. allowance.
c. premium.
d. rebate.
Q. ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
a. Advertising
b. Direct marketing
c. Public relations
d. Specialty events
Q. All of the following would be considered to be functions performed in public relations EXCEPT:
a. press relations.
b. public affairs.
c. bribery (when necessary).
d. lobbying.
Q. Despite its potential strengths, public relations is often described as a(n):
a. unethical business.
b. marketing stepchild.
c. corrupt practice.
d. cost drain that is not fruitful.
Q. All of the following would be considered to be major public relations tools EXCEPT:
a. news.
b. speeches.
c. testifying.
d. special events such as news conferences.
Q. If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
a. slick-back materials
b. audiovisual materials
c. corporate identity materials
d. public service materials
Q. Which of the following is Vocational attributes of a salesman ?
a. Knowledge of the product (
b. Capacity of hard labour (
c. Eloquence (
d. None of these .
Q. Which one of the following is the correct answer ?
a. Payment is the second stage of Purchase and sale transaction (
b. Payment is the first stage of Purchase and sale transaction (
c. Payment is the final stage of Purchase and sale transaction (
d. All of these.
Q. Which of the following is not correct regarding 'Advertising` ?
a. It helps to increase standard of living (
b. It creates the demand of the product (
c. It increases the demand of product (
d. It is a wasteful expenditure
Q. Which of the following reason Advertisement expenditure will be considered as wasteful expenditure ?
a. It insists to misuse of money (
b. It helps to balance between demand and supply (
c. It helps in quick turnover of goods (
d. None of these
Q. Which of the following is not a quality of a good salesman ?
a. Eloquence (
b. Sociability (
c. Lazy (
d. None of these
Q. Which of the following is a correct statement ?
a. Everybody gets trade discount (
b. Only buyers can get trade discount
c. Trade discount is recorded in Books of Accounts (
d. None of these
Q. Which of the following statement is correct regarding ' Trade Discount' ?
a. It is deducted from List price (
b. It is deducted from Net price (
c. Everybody get this discount (
d. None of these