Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer
Q. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):
a. marketing control group.
b. product services unit.
c. advertising agency.
d. situation consultant.
Q. The largest U.S. advertising agency is ____________ with an annual gross income of $1.8 billion on billings.
a. J. Walter Thompson
b. Saatchi & Saatchi
c. BBD&O Global
d. McCann-Erikson Worldwide
Q. All of the following are benefits of a standardization policy in global advertising EXCEPT:
a. lower advertising costs.
b. greater global advertising coordination.
c. an attention to local differences in various global markets.
d. more consistent worldwide image.
Q. _________________ is short-term incentives to encourage purchase or sales of a product or service.
a. Advertising
b. Sales promotion
c. Online advertising
d. Public relations
Q. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:
a. greater pressure to increase sales.
b. more competition and a decline in differentiation of brands.
c. a relaxing of government regulations governing sales promotion.
d. advertising efficiency has decline
Q. Which type of sales promotion uses free samples, coupons, and rebates?
a. consumer promotion
b. trade promotion
c. sales force promotion
d. place promotion
Q. All of the following are considered to be consumer-promotion tools EXCEPT:
a. samples.
b. push money.
c. coupons.
d. patronage rewar
Q. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
a. coupons
b. price packs
c. contests
d. samples
Q. ___________ are certificates that give buyers a saving when they purchase specified products.
a. Samples
b. Premiums
c. Coupons
d. Patronage rewards
Q. If a retailer were to offer the consumer a “two for one” deal in purchasing merchandise, which of the following sales promotional techniques would have been used?
a. samples
b. premiums
c. coupons
d. price packs
Q. If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?
a. samples
b. premiums
c. coupons
d. price packs
Q. If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
a. samples
b. premiums
c. point-of-purchase promotions
d. advertising specialties
Q. Manufacturers direct most of their sales promotional dollars toward which of the following groups?
a. consumers
b. retailers and wholesalers
c. lobbyists
d. publics such as shareholders
Q. __________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.
a. A display allowance
b. A price-off
c. A spiff
d. Push money