Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer

From 76 to 90 of 114

Q. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):

a. marketing control group.

b. product services unit.

c. advertising agency.

d. situation consultant.

  • c. advertising agency.

Q. The largest U.S. advertising agency is ____________ with an annual gross income of $1.8 billion on billings.

a. J. Walter Thompson

b. Saatchi & Saatchi

c. BBD&O Global

d. McCann-Erikson Worldwide

  • d. McCann-Erikson Worldwide

Q. All of the following are benefits of a standardization policy in global advertising EXCEPT:

a. lower advertising costs.

b. greater global advertising coordination.

c. an attention to local differences in various global markets.

d. more consistent worldwide image.

  • c. an attention to local differences in various global markets.

Q. _________________ is short-term incentives to encourage purchase or sales of a product or service.

a. Advertising

b. Sales promotion

c. Online advertising

d. Public relations

  • b. Sales promotion

Q. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:

a. greater pressure to increase sales.

b. more competition and a decline in differentiation of brands.

c. a relaxing of government regulations governing sales promotion.

d. advertising efficiency has decline

  • c. a relaxing of government regulations governing sales promotion.

Q. Which type of sales promotion uses free samples, coupons, and rebates?

a. consumer promotion

b. trade promotion

c. sales force promotion

d. place promotion

  • a. consumer promotion

Q. All of the following are considered to be consumer-promotion tools EXCEPT:

a. samples.

b. push money.

c. coupons.

d. patronage rewar

  • b. push money.

Q. ___________ are certificates that give buyers a saving when they purchase specified products.

a. Samples

b. Premiums

c. Coupons

d. Patronage rewards

  • c. Coupons

Q. Manufacturers direct most of their sales promotional dollars toward which of the following groups?

a. consumers

b. retailers and wholesalers

c. lobbyists

d. publics such as shareholders

  • b. retailers and wholesalers

Q. __________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.

a. A display allowance

b. A price-off

c. A spiff

d. Push money

  • d. Push money
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