Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer

From 61 to 75 of 114

Q. The first thing a reader notices in a printed advertising is the:

a. headline.

b. illustration.

c. copy.

d. format.

  • b. illustration.

Q. Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:

a. the fashionability of the medi

b. the media habits of target consumers.

c. the nature of the product.

d. the type of message to be use

  • a. the fashionability of the media.

Q. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?

a. newspapers

b. television

c. direct mail

d. radio

  • c. direct mail
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