Top 150+ Solved Advertising and Salesmanship MCQ Questions Answer
Q. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:
a. meaningful.
b. distinctive.
c. believable.
d. remembere
Q. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
a. meaningful.
b. distinctive.
c. believable.
d. remembere
Q. In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising?
a. slice of life
b. lifestyle
c. mood or imagery
d. personality symbol
Q. In terms of execution styles, which type of advertising might show how a product contributes to a person’s workout and health regime?
a. slice of life
b. lifestyle
c. mood or imagery
d. personality symbol
Q. In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty?
a. slice of life
b. lifestyle
c. mood or imagery
d. personality symbol
Q. When a company chooses to use an animated character such as the Jolly Green Giant or Garfield the Cat in their commercial, they are using which of the following advertising execution formats?
a. testimonial evidence
b. lifestyle
c. mood or imagery
d. personality symbol
Q. The first thing a reader notices in a printed advertising is the:
a. headline.
b. illustration.
c. copy.
d. format.
Q. The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:
a. reach.
b. frequency.
c. impact.
d. performance.
Q. The measure of how many times the average person in the target market is exposed to the message is called:
a. reach.
b. frequency.
c. impact.
d. performance.
Q. Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:
a. the fashionability of the medi
b. the media habits of target consumers.
c. the nature of the product.
d. the type of message to be use
Q. If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?
a. newspapers
b. television
c. direct mail
d. radio
Q. _________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.
a. Newspapers
b. Television
c. Direct mail
d. Radio
Q. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
a. newspapers
b. television
c. direct mail
d. radio
Q. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
a. Direct mail
b. Outdoor
c. Online
d. Radio
Q. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
a. newspapers
b. television
c. magazines
d. radio