Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. Total coverage by television and radio of a given geographic area is_________.
a. blank coverage.
b. blanket coverage.
c. zero coverage.
d. national coverage.
Q. ______________ is an elaborate booklet, usually bound with a special cover.
a. leaflet.
b. brochure.
c. pamphlet.
d. hoarding.
Q. Misleading ads are prohibited in India under the_________________Act.
a. asci
b. ipr
c. copyright
d. monopolies and restrictive trade practices
Q. ____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period.
a. pass time.
b. frequent time.
c. agency time.
d. clear time.
Q. __________________refers to a situation when an advertiser withdraws theproduct advertised and substitutes it with a different quality product.
a. surrogate advertising
b. disparagement
c. bait-and-switch
d. remediation
Q. ____________ is a term used to define a medium geographical potential.
a. transmitter.
b. antenna.
c. mass audience.
d. coverage.
Q. . _____________ is a kind of advertising run by a local advertiser inconjunction with a national advertiser.
a. local advertising
b. cooperative advertising
c. international advertising
d. national advertising
Q. Advertising in a directory is ______________.
a. delivery advertising.
b. directory advertising.
c. direct advertising.
d. dynamic advertising.
Q. Letters, folders, reprints, or other material sent through the mails directly toprospective purchases is____________.
a. instant mail advertising.
b. retrieve mail advertising.
c. spam.
d. direct mail advertising.
Q. ______________ is one of the doyens of Indian advertising.
a. alque padamsee
b. piyush panday
c. r.k.swamy
d. subhash ghosal
Q. Brand positioning : Strategies for Competitive advantage is authored by______________.
a. michacl schudson
b. subroto sengupta
c. john sinclair
d. subhash ghosal
Q. Russel H colley pioneered the approach called DAGMAR which stands for
a. defining advertising goals for measured advertising results
b. defining advertising goals for measuring and achieving results
c. delivering advertising goals for measured advertising results
d. developing advertising goals for mixed advertising responses
Q. _______________ is called the Mecca of rural advertising.
a. sri lanka
b. africa
c. pakistan
d. india
Q. Coca-Cola India has undertaken various, CSR activities in the field of______________.
a. sanitation
b. environment
c. water harvesting
d. healthy active living
Q. ________________ is an advertising agency established by a company to lookafter its advertising requirements.
a. house agency
b. full-service agency
c. ala carte agency
d. industrial agency