Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer

From 151 to 160 of 160

Q. _____________________term is used to denote relevance, Significance,importance, etc.,

a. advertising

b. salience

c. subliminal

d. puffery

  • b. salience

Q. __________ is the first person known to have worked on commission basis

a. thomas baratt.

b. volney palmer.

c. edwin.s porter.

d. du pont.

  • b. volney palmer.

Q. Which television Network started selling advertising sponsors?

a. du mont.

b. du pont.

c. bb

d. cnn.

  • a. du mont.

Q. ________ is a combination of marketing functions, including advertising,used to sell a product.

a. sales promotion.

b. marketing mix.

c. public relations.

d. new advertising.

  • b. marketing mix.

Q. _________execute and monitor the media schedule developed by mediaplanner.

a. media executives.

b. media buyers.

c. media managers.

d. media assistants.

  • b. media buyers.

Q. The complete analysis and execution of the media component of a campaignis _______.

a. media planners.

b. media strategy.

c. product promotion.

d. brand identity.

  • a. media planners.

Q. The group that composes the present and potential prospects for a product orservice is _________.

a. media planners.

b. media buyers.

c. target audience.

d. media executives.

  • c. target audience.

Q. ____________ builds affinity with spectators by sponsoring major events.

a. product.

b. price.

c. competition.

d. brands.

  • d. brands.
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