Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. _____________________term is used to denote relevance, Significance,importance, etc.,
a. advertising
b. salience
c. subliminal
d. puffery
Q. __________ is the first person known to have worked on commission basis
a. thomas baratt.
b. volney palmer.
c. edwin.s porter.
d. du pont.
Q. Which television Network started selling advertising sponsors?
a. du mont.
b. du pont.
c. bb
d. cnn.
Q. ________ is a combination of marketing functions, including advertising,used to sell a product.
a. sales promotion.
b. marketing mix.
c. public relations.
d. new advertising.
Q. _______ advertising directs to the wholesale or retail merchants or salesagencies through whom the product is sold.
a. industrial.
b. trade.
c. professional.
d. retail.
Q. __________addresses to manufactures who buy machinery equipments andcomponents needed to produce the goods they sell
a. industrial.
b. trade.
c. professional.
d. retail.
Q. _________execute and monitor the media schedule developed by mediaplanner.
a. media executives.
b. media buyers.
c. media managers.
d. media assistants.
Q. The complete analysis and execution of the media component of a campaignis _______.
a. media planners.
b. media strategy.
c. product promotion.
d. brand identity.
Q. The group that composes the present and potential prospects for a product orservice is _________.
a. media planners.
b. media buyers.
c. target audience.
d. media executives.
Q. ____________ builds affinity with spectators by sponsoring major events.
a. product.
b. price.
c. competition.
d. brands.