Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. Testing with a potential group of focussed users is
a. pre-testing
b. post- testing
c. concurrent testing
d. validation
Q. ______________________is often referred to as the Father of modernadvertising.
a. thomas barratt
b. piyush pandey
c. david oglivy
d. alyque padamsee
Q. The first ad agency was set up by____________.
a. gutenberg.
b. volney palmer.
c. kuleshov.
d. e.s. porter.
Q. _______________ is the most widely used and most visible of promotionaltools in marketing.
a. publicity
b. public relational
c. advertising
d. propaganda
Q. ABC stands for __________.
a. audit bureau of circulations.
b. advertising bureau of circulations.
c. american bureau of circulations.
d. african bureau of circulations.
Q. All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________.
a. sales promotion.
b. sponsorship.
c. advertising.
d. publicity.
Q. The purpose of advertising is to motivate a desired_____________________
a. emotion
b. action
c. awareness
d. interest
Q. The key to the success of the typical advertising plan is that it contributes to___________.
a. profitability.
b. flexibility.
c. complexity.
d. interoperability.
Q. The product that reaches maturity and wide scale acceptance enter the_______stage of advertising.
a. pioneer.
b. competitive.
c. retentive.
d. relative.
Q. The product which is not recognized and it must be established is in _______stage
a. pioneer.
b. competitive.
c. retentive.
d. relative.
Q. Degree to which a consumer purchases a certain brand without consideringalternatives is ____________.
a. brand equity.
b. brand loyalty.
c. brand positioning.
d. brand identity.
Q. The motivation to which an ad is added which is designed to stir a persontowards a goal that the advertiser has set is known as
a. appeal
b. need.
c. demand
d. desire.
Q. A management orientation that views the needs of consumers as primary tothe success of the firm __________.
a. advertising concept.
b. promotional concept.
c. marketing concept.
d. target marketing.
Q. Printed matter that runs over the edges of an outdoor board or of a pageleaving no margin is known as
a. solus
b. broadsheet
c. classified
d. bleed
Q. Segmenting a market by creating a product to meet the needs of a electivegroup or specialized group is ____________.
a. branding.
b. positioning.
c. planning.
d. promoting.