Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer

From 136 to 150 of 160

Q. Testing with a potential group of focussed users is

a. pre-testing

b. post- testing

c. concurrent testing

d. validation

  • a. pre-testing

Q. ______________________is often referred to as the Father of modernadvertising.

a. thomas barratt

b. piyush pandey

c. david oglivy

d. alyque padamsee

  • a. thomas barratt

Q. The first ad agency was set up by____________.

a. gutenberg.

b. volney palmer.

c. kuleshov.

d. e.s. porter.

  • b. volney palmer.

Q. _______________ is the most widely used and most visible of promotionaltools in marketing.

a. publicity

b. public relational

c. advertising

d. propaganda

  • c. advertising

Q. ABC stands for __________.

a. audit bureau of circulations.

b. advertising bureau of circulations.

c. american bureau of circulations.

d. african bureau of circulations.

  • a. audit bureau of circulations.

Q. All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________.

a. sales promotion.

b. sponsorship.

c. advertising.

d. publicity.

  • a. sales promotion.

Q. The purpose of advertising is to motivate a desired_____________________

a. emotion

b. action

c. awareness

d. interest

  • b. action

Q. The key to the success of the typical advertising plan is that it contributes to___________.

a. profitability.

b. flexibility.

c. complexity.

d. interoperability.

  • a. profitability.

Q. The product that reaches maturity and wide scale acceptance enter the_______stage of advertising.

a. pioneer.

b. competitive.

c. retentive.

d. relative.

  • c. retentive.

Q. The product which is not recognized and it must be established is in _______stage

a. pioneer.

b. competitive.

c. retentive.

d. relative.

  • b. competitive.

Q. Degree to which a consumer purchases a certain brand without consideringalternatives is ____________.

a. brand equity.

b. brand loyalty.

c. brand positioning.

d. brand identity.

  • b. brand loyalty.

Q. A management orientation that views the needs of consumers as primary tothe success of the firm __________.

a. advertising concept.

b. promotional concept.

c. marketing concept.

d. target marketing.

  • c. marketing concept.
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