Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. Dividing the market based on age, income, gender, educational qualification isknown as
a. branding
b. demography.
c. targetting
d. positioning
Q. _________ is two or more oversize pages that fold out from the magazine.
a. gate-folds.
b. pop-ups.
c. pop-unders.
d. strips.
Q. ________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine.
a. gate-folds.
b. pop-ups.
c. tip-ins.
d. strips.
Q. _______ is the esteem that a company or brand has in the eyes of itsstakeholders.
a. respect.
b. reputation.
c. award.
d. bran
Q. Generic advertising, also known as _______________demand advertising.
a. secondary
b. primary
c. tertiary
d. exclusive
Q. Any printed material sent through the mail directly to prospective customersis known as________.
a. direct mail advertising.
b. online advertising.
c. web advertising.
d. attachments.
Q. The blank space between margins of facing pages of a publication is ______.
a. folds.
b. gutter.
c. splits.
d. inches.
Q. Head & Shoulders is a power brand from _________.
a. p&g.
b. unilever.
c. johnson & johnson.
d. cavinkare.
Q. What is AIDA?
a. advertisement, interest, demand, acquire.
b. action, interest, desire, attention.
c. attraction, interest, desire, attention.
d. attention, interest, desire, action.
Q. A black and white photographic print of the final artwork used to replicatethe advertisement is called _____________.
a. artwork.
b. copy.
c. layout.
d. bromide.
Q. Which of the following is NOT a requirement for setting advertisingobjectives?
a. objectives must specify the amount of change.
b. objectives must be realistic.
c. objectives must be stated in terms of profits.
d. objectives must be clear and in writing.
Q. ____________ is an array of reach according to the level of frequencydelivered to each group.
a. frequency period
b. frequency distribution
c. frequency channel
d. frequency time
Q. ______________ is a regular program sponsored by only one advertiser.
a. program sponsorship.
b. franchise.
c. half program.
d. full program sponsorship.
Q. ____________ is a period of time during which there is no advertising activity.
a. down link.
b. duplication.
c. hiatus.
d. imprint.