Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer

From 46 to 60 of 160

Q. Dividing the market based on age, income, gender, educational qualification isknown as

a. branding

b. demography.

c. targetting

d. positioning

  • b. demography.

Q. Legend is another name for

a. caption.

b. slogan

c. title

d. logo.

  • a. caption.

Q. _________ is two or more oversize pages that fold out from the magazine.

a. gate-folds.

b. pop-ups.

c. pop-unders.

d. strips.

  • a. gate-folds.

Q. _______ is the esteem that a company or brand has in the eyes of itsstakeholders.

a. respect.

b. reputation.

c. award.

d. bran

  • b. reputation.

Q. Generic advertising, also known as _______________demand advertising.

a. secondary

b. primary

c. tertiary

d. exclusive

  • b. primary

Q. Any printed material sent through the mail directly to prospective customersis known as________.

a. direct mail advertising.

b. online advertising.

c. web advertising.

d. attachments.

  • a. direct mail advertising.

Q. The blank space between margins of facing pages of a publication is ______.

a. folds.

b. gutter.

c. splits.

d. inches.

  • b. gutter.

Q. Head & Shoulders is a power brand from _________.

a. p&g.

b. unilever.

c. johnson & johnson.

d. cavinkare.

  • a. p&g.

Q. What is AIDA?

a. advertisement, interest, demand, acquire.

b. action, interest, desire, attention.

c. attraction, interest, desire, attention.

d. attention, interest, desire, action.

  • d. attention, interest, desire, action.

Q. Which of the following is NOT a requirement for setting advertisingobjectives?

a. objectives must specify the amount of change.

b. objectives must be realistic.

c. objectives must be stated in terms of profits.

d. objectives must be clear and in writing.

  • c. objectives must be stated in terms of profits.

Q. ____________ is an array of reach according to the level of frequencydelivered to each group.

a. frequency period

b. frequency distribution

c. frequency channel

d. frequency time

  • b. frequency distribution

Q. ______________ is a regular program sponsored by only one advertiser.

a. program sponsorship.

b. franchise.

c. half program.

d. full program sponsorship.

  • d. full program sponsorship.

Q. ____________ is a period of time during which there is no advertising activity.

a. down link.

b. duplication.

c. hiatus.

d. imprint.

  • c. hiatus.
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