Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer

From 61 to 75 of 160

Q. ____________ is an extended degree of consumer awareness of anadvertisement within a specific media.

a. impact.

b. alternate.

c. choice.

d. impression.

  • a. impact.

Q. PACT principles of advertising was given by

a. david ogilvy

b. russel.h. colley

c. roosser reeves

d. j walter thompson

  • b. russel.h. colley

Q. The creative point in advertising where the search for a "big idea " takes paceis known as

a. ideation

b. conceptualisation.

c. visualisation

d. promotion

  • c. visualisation

Q. ____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.

a. discount.

b. allowance.

c. valuation.

d. correction.

  • a. discount.

Q. Core brand values should be predictable via________.

a. consistent messages.

b. conservative messages.

c. contradictory messages.

d. conflicting messages.

  • a. consistent messages.

Q. Infomercials often look like other types of television shows, including________.

a. news shows.

b. live, audience-participation shows.

c. reality shows.

d. talk shows.

  • a. news shows.

Q. Create services are two pronged, and involve copywriting and ____________

a. account planning

b. branding

c. media planning

d. graphics

  • d. graphics

Q. Lintas and Mudra communications, started as ______________of HindustanUnilever Ltd., and Reliance, respectively.

a. full service

b. house agencies

c. a la carte agencies

d. medium agency

  • b. house agencies

Q. Which of the following are agency personnel who undertake investigate tosupport a campaign?

a. research manager.

b. account manager.

c. media director.

d. account planner.

  • c. media director.

Q. Television advertising that include a telephone numeral for ordering is anexample of__________.

a. direct-response advertising.

b. telemarketing.

c. straight mail.

d. teleconference.

  • a. direct-response advertising.

Q. Positioning is a concept given by

a. al ries and jack trout

b. rooser reeves

c. alex osborn

d. abraham maslow

  • a. al ries and jack trout
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