Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. ____________ is an extended degree of consumer awareness of anadvertisement within a specific media.
a. impact.
b. alternate.
c. choice.
d. impression.
Q. PACT principles of advertising was given by
a. david ogilvy
b. russel.h. colley
c. roosser reeves
d. j walter thompson
Q. The creative point in advertising where the search for a "big idea " takes paceis known as
a. ideation
b. conceptualisation.
c. visualisation
d. promotion
Q. ____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.
a. discount.
b. allowance.
c. valuation.
d. correction.
Q. ____________ is used in outdoor advertising to refer to the number ofbillboards used in one display.
a. depth.
b. facing.
c. changing.
d. exposure.
Q. _____________ is the measurements which are based on respondents whoeither say with assurance that they have looked into a given magazine.
a. exposure.
b. lights.
c. depth of field.
d. focus.
Q. Drawings of a series of sequential frames to indicate the conception of atelevision commercial is known as
a. sequences
b. story board
c. frames
d. copy
Q. Core brand values should be predictable via________.
a. consistent messages.
b. conservative messages.
c. contradictory messages.
d. conflicting messages.
Q. The first printed advertisements were single sheets, printed on one side, thatnowadays would be called_________.
a. barrages.
b. fliers.
c. flights.
d. brochures.
Q. Infomercials often look like other types of television shows, including________.
a. news shows.
b. live, audience-participation shows.
c. reality shows.
d. talk shows.
Q. Create services are two pronged, and involve copywriting and ____________
a. account planning
b. branding
c. media planning
d. graphics
Q. Lintas and Mudra communications, started as ______________of HindustanUnilever Ltd., and Reliance, respectively.
a. full service
b. house agencies
c. a la carte agencies
d. medium agency
Q. Which of the following are agency personnel who undertake investigate tosupport a campaign?
a. research manager.
b. account manager.
c. media director.
d. account planner.
Q. Television advertising that include a telephone numeral for ordering is anexample of__________.
a. direct-response advertising.
b. telemarketing.
c. straight mail.
d. teleconference.
Q. Positioning is a concept given by
a. al ries and jack trout
b. rooser reeves
c. alex osborn
d. abraham maslow