Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. ____________are advantages that allow a product to satisfy customers needswants or desires.
a. benefits.
b. prices.
c. brands.
d. offers.
Q. ___________ is a visualization technique that indicates how customersperceive competing brands.
a. repositioning.
b. perceptual mapping.
c. brand identification.
d. brand positioning.
Q. The literal meaning of trademark is ___________.
a. matter of a trade.
b. mark of a trade.
c. master of trade.
d. minister of trade.
Q. ___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.
a. brand community.
b. brand loyalty.
c. brand image.
d. brand identity.
Q. ___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.
a. brand community.
b. community network.
c. social network.
d. brand network.
Q. __________ is the application of an established brand name to new productofferings.
a. brand extension.
b. brand image.
c. brand identity.
d. brand community.
Q. Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________
a. clandestinely
b. directly
c. ethically
d. favorably
Q. ________is two way communication that sends and receives messages fromcustomers and other
a. hyper activity
b. interactivity
c. interoperability
d. dialogue
Q. _______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.
a. caption
b. body copy
c. display copy
d. slogan
Q. _________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy.
a. body copy.
b. display copy.
c. caption.
d. headline.
Q. ___________ are verbal explanations of visuals.
a. captions
b. call-outs
c. tag-line
d. signature
Q. __________ is short songs that deliver a brand story in an easy-to-sing format.
a. melody.
b. jingles.
c. rap.
d. jazz.
Q. . _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.
a. video script.
b. audio script.
c. story board.
d. frames.
Q. ________ contains the published rates and ad space availability for aparticular media such as a web site.
a. rate card.
b. data card.
c. guarantee card.
d. privilege car