Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
a. flighting
b. pulsing
c. puffery .
d. morphing.
Q. Institutional and ideas advertising are designed to create a favorable___________and acceptability.
a. demand
b. attitude
c. awareness
d. opinion
Q. ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
a. marketing.
b. advertising.
c. pr.
d. creative.
Q. ___________firms offer graphic design services for all brands and for allmedia forms.
a. call center.
b. design studios.
c. production houses.
d. internet companies.
Q. ___________ is a container and conveyor of information.
a. packaging.
b. personal selling.
c. publicity.
d. sales promotion.
Q. ________firms specialize in e-commerce and interactive media.
a. pr.
b. marketing.
c. internet.
d. a
Q. _________firm valuates marketing communication idea and tests theireffectiveness.
a. pr.
b. research.
c. internet.
d. advertise.
Q. B2B is _________.
a. business to business.
b. brand to business.
c. business to brand.
d. brand to bran
Q. B2C is __________.
a. brand to consumers.
b. business to consumers.
c. brand to compete.
d. brand to customers.
Q. Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
a. billboards
b. siquis.
c. posters
d. pamphlets
Q. _____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.
a. advocacy advertising
b. generic advertising
c. financial advertising
d. surrogate advertising
Q. . ________ is a series of interaction between customers and a company over atime.
a. customer service.
b. client service.
c. customer relationship.
d. client relationship.
Q. __________are distinctive graphic designs used to communicate a product,company, or organization identity.
a. captions.
b. copy.
c. logos.
d. design.
Q. ________is the process of creating a brand image that engages the heart andminds of customers.
a. planning.
b. branding.
c. promoting.
d. selling.