Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer

From 76 to 90 of 160

Q. Placement of advertisements inside or outside transportation vehicles isknown as

a. aerial advertising

b. transit advertising.

c. speciality advertising

d. place based advertising.

  • b. transit advertising.

Q. _______________ the number of people or households who are exposed to amedium.

a. audience

b. television

c. news

d. radio

  • a. audience

Q. The total net audience exposed to prepared periodical, outdoor, television orradio advertising is _____________.

a. space accumulation.

b. agency accumulation.

c. audience accumulation.

d. audience composition.

  • c. audience accumulation.

Q. The effectiveness of advertising is improved through ________________.

a. ad tracking.

b. marketing research.

c. advertising research.

d. copy testing.

  • c. advertising research.

Q. The practice of making spoofs or parodies of corporate and politicaladvertisement is known as _______________.

a. culture jamming.

b. ad busters.

c. political advertising.

d. subvert sing.

  • d. subvert sing.

Q. Account planning is a much tasked about, much hyped function is alsoreferred to as the______________

a. boutique function

b. prime function

c. ghost function

d. non-prime function

  • c. ghost function

Q. An agency can also handle overall advertising and ________ strategy and salespromotions for its customers.

a. brand management.

b. brand.

c. product placement.

d. advertising.

  • a. brand management.

Q. Mixing continuity and flighting strategies in media scheduling is known as

a. pulsing

b. reach

c. pushing

d. flighting

  • a. pulsing

Q. Typical ad agency clients contain businesses and ________, non-profitorganization and government agency.

a. corporate law.

b. company.

c. companies law.

d. corporation.

  • d. corporation.

Q. Palmer opened the first American advertising agency, in ________ in 1850.

a. pennsylvania

b. philadelphia

c. allentown, pennsylvania

d. pittsburgh

  • b. philadelphia

Q. Sponsorship belongs as the promotional tool to

a. business marketing.

b. marketing.

c. marketing management.

d. advertising.

  • b. marketing.

Q. An out of home medium that includes posters, on vehicles is known as

a. transit advertising

b. trade advertising

c. publicity

d. professional advertising

  • a. transit advertising
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