Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. The primary levels of human needs is given by
a. herzberg
b. freud
c. abraham maslow
d. richard petty
Q. ____________________ use many kinds of headlines and copy styles, usingvarious appeals keeping in view the product attributes and consumer profile.
a. illustrators
b. copy writers
c. artists
d. animators
Q. An series of messages that divide a single idea and theme which make up anintegrated marketing communication (IMC) is known as
a. advertising campaign
b. advertising research.
c. clutter
d. product placement.
Q. Brand names that other companies can buy the right to use is known as
a. brand image
b. licensed brands
c. brand identity.
d. brand positioning
Q. Majority of the ads appearing online are
a. banner advertisements.
b. pop- up advertising.
c. display advertising
d. corner ads
Q. Many advertising experts call the creative brief as the_____________________
a. road map
b. blue print
c. out line
d. key praise
Q. SWOT is an acronym for .
a. strengths, weaknesses, opinion and threats
b. strengths, weaknesses, opportunities and threats.
c. strengths, weaknesses, opportunities and thrust. .
d. strengths, weaknesses, opportunities and trust
Q. A printed information form listing a publications advertising rates is knownas
a. info card
b. rate card
c. ad card
d. premium card
Q. Advertising used to communicate an organisations views on issues that affectsociety or business is known as
a. advocacy advertising
b. institutional advertising
c. purposeful advertising
d. emotional advertising
Q. To identify the background, learning characteristics, and prerequisite skillsof the audience we need to carry out _______________________.
a. task analysis.
b. media analysis.
c. situational analysis.
d. audience analysis.
Q. The specific approach advertisers use to communicate about the products tosatisfy customer needs is
a. discounts.
b. appeal
c. segmentation
d. situation analysis.
Q. The intrinsic value or worth of a brand is known as
a. brand image
b. brand personality.
c. brand equity
d. brand positioning
Q. Which of the following is not considered part of the carefully blended mix ofpromotion tools?
a. direct marketing.
b. advertising.
c. sales promotion.
d. relationship marketing.
Q. The total number of different people or households exposed to an advertisingschedule during a given time is known as
a. push
b. outcome
c. reach
d. feedback
Q. _________ is an identifying announcement of sponsorship at the beginning,end, or breaks of radio and television sponsored programs.
a. digital flex.
b. mobile billboard.
c. online advertising.
d. billboar