Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer
Q. Research plays a critical role in advertising ______________.
a. brand development
b. product-perception
c. uncertainty
d. decision making
Q. Segmentation helps Multi-brand advertisers to avoid _________________.
a. brand images
b. brand cannibalization
c. brand loyalty
d. brand power
Q. _________________ are always worried about safety and security, arecautions consumers.
a. strives
b. actualizes
c. strugglers
d. believers
Q. Perceptual mapping is based on __________________.
a. consumer preference
b. brand preference
c. order of preference
d. situation analysis
Q. When creativity is referred in the context of advertising, it is_______________.
a. purposive
b. informative
c. frequent
d. rare
Q. A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as
a. integrated commercial
b. joint commercial
c. informercial
d. announcement
Q. An ideal _____________ has to work as a bridge between research andcommunication strategy.
a. idea
b. brainstorming
c. creativity
d. creative brief
Q. Indian advertising has for long been criticized for ________________.
a. flattery
b. plagiarism
c. exaggeration
d. surrogate
Q. Media planning has become increasingly _____________________.
a. digital
b. innovative
c. creative
d. scientific
Q. ___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets.
a. retail advertising
b. financial advertising
c. educational advertising
d. trade advertising
Q. The MRTP Act has two aspects, namely restricting ________________ andcurtailing restrictive trade practices.
a. monopoly
b. competition
c. oligopoly
d. economy
Q. The ________________ ad for its 'while perfect' whitening range wasdiscontinued when the ASCI intervenes to say that it was 'Misleading'.
a. l\oreal
b. nivea
c. fair and lovely
d. garnier
Q. _______________is a well known promotion and advertising research firm inthe US with global services.
a. acnielsen
b. imrb
c. marg
d. cms
Q. Competitive activity research is also referred to as _______________
a. positioning research
b. perceptual mapping
c. situation analysis research
d. pre-test
Q. Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________
a. pre test research
b. post test research
c. audience research
d. tracking research