Top 150+ Solved Advertising and Sales Promotion MCQ Questions Answer

From 121 to 135 of 160

Q. Research plays a critical role in advertising ______________.

a. brand development

b. product-perception

c. uncertainty

d. decision making

  • d. decision making

Q. Segmentation helps Multi-brand advertisers to avoid _________________.

a. brand images

b. brand cannibalization

c. brand loyalty

d. brand power

  • b. brand cannibalization

Q. _________________ are always worried about safety and security, arecautions consumers.

a. strives

b. actualizes

c. strugglers

d. believers

  • c. strugglers

Q. Perceptual mapping is based on __________________.

a. consumer preference

b. brand preference

c. order of preference

d. situation analysis

  • d. situation analysis

Q. When creativity is referred in the context of advertising, it is_______________.

a. purposive

b. informative

c. frequent

d. rare

  • a. purposive

Q. A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as

a. integrated commercial

b. joint commercial

c. informercial

d. announcement

  • a. integrated commercial

Q. An ideal _____________ has to work as a bridge between research andcommunication strategy.

a. idea

b. brainstorming

c. creativity

d. creative brief

  • d. creative brief

Q. Indian advertising has for long been criticized for ________________.

a. flattery

b. plagiarism

c. exaggeration

d. surrogate

  • b. plagiarism

Q. Media planning has become increasingly _____________________.

a. digital

b. innovative

c. creative

d. scientific

  • d. scientific

Q. ___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets.

a. retail advertising

b. financial advertising

c. educational advertising

d. trade advertising

  • b. financial advertising

Q. Competitive activity research is also referred to as _______________

a. positioning research

b. perceptual mapping

c. situation analysis research

d. pre-test

  • c. situation analysis research

Q. Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________

a. pre test research

b. post test research

c. audience research

d. tracking research

  • b. post test research
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