Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.
a. Personalities
b. Values
c. Finances
d. Decision makers
Q. __________ is the single factor that best indicates social class.
a. Time
b. Money
c. Occupation
d. Fashion
Q. In terms of consumption decisions, middle class consumers prefer to _________.
a. Buy at a market that sells at a whole sale rates.
b. Buy what is popular
c. Buy only the brands which sell at affordable prices
d. Analyze the market and select the best at the lowest prices
Q. _________________ refers to the buying behavior of final consumers.
a. Consumer buyer behavior .
b. Target market buying
c. Market segment buying
d. Business buying behavior
Q. ____________ is individuals and households who buy goods and services for personal consumption.
a. The target market
b. A market segment
c. The consumer market.
d. The ethnographic market.
Q. Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
a. How much money is the consumer willing to spend?
b. How much does the consumer need the product being offered for sale?
c. How much does a discount or a coupon affect the purchase rate?
d. How do consumers respond to various marketing efforts the company might use?
Q. The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
a. Lipinski model of buying behavior.
b. Stimulus-response model of buyer behavior. .
c. Freudian model of buying behavior.
d. Maslow’s model of life-cycle changes.
Q. According to the stimulus-response model of buyer behavior , the place where consumers processmarketing stimuli prior to making purchase decision is called_______________
a. Consumer’s value chain.
b. Consumer’s cognitive schema.
c. Consumer’s black box. .
d. Consumer’s thoughts-emotions network.
Q. Consumer purchases are influenced strongly by cultural, social, personal, and __________
a. Psychographic characteristics.
b. Psychological characteristics. .
c. Psychometric characteristics.
d. Supply and demand characteristics.
Q. ______________ is the most basic cause of a person’s wants and behaviors.
a. Culture.
b. Social class
c. Personality
d. Lifestyle
Q. Marketers are always trying to spot ____________ in order to discover new products that might be wanted.
a. opinion graphers
b. dissonant groups
c. cultural shifts .
d. benchmarks
Q. The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.
a. liberal political causes
b. conservative political causes
c. informality.
d. downsizing
Q. A ________________ is a group of people with shared value systems based on common life experiences and situations.
a. culture
b. subculture .
c. lifestyle composite
d. social class
Q. The greatest barrier to effectively marketing to the Asian American market is thought to be ________
a. Reluctance to grant credit to this group.
b. Language and cultural traditions. .
c. The urban nature of their neighborhoods.
d. Lack of a mass media that reaches this group.
Q. Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________
a. Cultures.
b. Subcultures.
c. Social classes. .
d. Social factors.