Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________
a. Environment.
b. Response.
c. Stimuli.
d. Buying center.
Q. In a _______________, the buyer reorders something without any modifications.
a. habitual re buying
b. straight re buying
c. modified re buying
d. new task buying
Q. In a _______________, the buyer wants to change something about product specifications,prices, terms, or suppliers.
a. habitual re buy
b. straight re buy
c. modified re buy .
d. new task buy
Q. When a firm buys a product or service for the first time, it is facing a _____________
a. Habitual re buy situation.
b. Straight re buy situation.
c. Modified re buy situation.
d. New task situation. .
Q. The “in” suppliers are most likely to get nervous and feel pressure to put their best footforward in which of the following types of buying situations?
a. modified re buy .
b. new task buying
c. straight re buy
d. indirect re buy
Q. The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
a. buying center .
b. purchasing center
c. bidding center
d. demand-supply center
Q. Considering the major influences on business buyer behavior, as shown in a model in thetext, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
a. environmental
b. organizational
c. interpersonal .
d. individual
Q. The stage of the business buying process where the buyer describes the characteristics andquantity of the needed item is called ___________
a. Problem recognition.
b. General need description. .
c. Product specification.
d. Proposal solicitation.
Q. If a buying team is asked by the purchasing department to rank the importance of reliability,durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________
a. Problem recognition.
b. General need description. .
c. Product specification.
d. Proposal solicitation.
Q. ________________ is the stage of business buying where an organization decides on andspecifies the best technical product characteristics for a needed item.
a. Problem recognition
b. General need description
c. Product specification .
d. Proposal solicitation.
Q. _________________ is an approach to cost reduction in which components are studiedcarefully to determine if they can be redesigned, standardized, or made by less costly methods of production.
a. Cost analysis
b. Order analysis
c. Product analysis
d. Value analysis .
Q. Factors such as supplier reputation for repair and servicing capabilities are important criteriafor evaluation at which stage in the business buying process?
a. problem recognition
b. supplier search
c. supplier selection .
d. order-routine specification.
Q. Blanket contracts are typically part of which of the following stages in the business buying process?
a. general need description
b. product specification
c. supplier selection
d. order-routine specification .
Q. The _______________ may lead the buyer to continue, modify, or drop the arrangementthat has been entered into by the buyer and seller.
a. performance review .
b. order-routine specification
c. supplier selection
d. general need description
Q. For the marketing manager, social class offers some insights into consumer behavior and ispotentially useful as a ___________________.
a. Market research information
b. Market segmentation variable .
c. Source of understanding competition’s strategy
d. Source to predict future trends