Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. What is one of these factors?
a. post purchase behaviour.
b. attitude of others. .
c. cognitive dissonance.
d. habitual buying behaviour.
Q. The marketer’s job does not end when the product is bought. After purchasing the product, theconsumer will be satisfied or dissatisfied and will engage in _____.
a. habitual buying behaviour
b. alterative evaluation
c. post purchase behaviour .
d. variety-seeking buying behaviour
Q. What determines whether the buyer is satisfied or dissatisfied with a purchase? The answerlies in the relationship between the consumer’s expectations and the product’s _____.
a. perceived performance .
b. brand personality
c. recognition
d. consumer market
Q. Almost all major purchases result in _____, or discomfort caused by post purchase conflict.
a. opinion leaders
b. cognitive dissonance
c. purchase decisions
d. complex buying behaviour
Q. _____ is a key to building lasting relationships with consumers.
a. personality
b. alternative evaluations
c. need recognition
d. customer satisfaction .
Q. Companies should set up systems that _____ customers to complain.
a. discourage
b. encourage .
c. do not allow
d. any of the above
Q. A new product is a good, service, or idea that is perceived by some potential customers asnew. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
a. new product recognition
b. adoption process .
c. variety-seeking buying behaviour
d. information search
Q. Which is not one of the stages that customers go through in the process of adopting a newproduct?
a. awareness.
b. interest.
c. evaluation.
d. culture. .
Q. Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of _____.
a. alternative evaluation
b. dissonance-reducing buying behaviour
c. influence of product on rate of adoption .
d. habitual buying behaviour
Q. Family is one of the _____ factors that influence consumer behavior.
a. cultural
b. social .
c. personal
d. psychological