Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Two of the most important psychological factors that impact consumer decision-makingprocess are product _____________ and product involvement.
a. marketing
b. strategy
c. price
d. knowledge
Q. Which of the following is the most valuable piece of information for determining the socialclass of your best friend's parents?
a. the number of years schooling that they had
b. their ethnic backgrounds
c. their combined annual income
d. their occupations
Q. Changes in consumer values have been recognized by many business firms that haveexpanded their emphasis on ____________ products.
a. latest technology
b. timesaving, convenience-oriented
c. health related
d. communication
Q. Many sub cultural barriers are decreasing because of mass communication, mass transit, and________________.
a. the rising unemployment situation
b. an influence of political power
c. the use of new technology
d. a decline in the influence of religious values
Q. Different social classes tend to have different attitudinal configurations and _______ thatinfluence the behaviour of individual members.
a. personalities
b. values
c. finances
d. decision makers
Q. In terms of consumption decisions, middle class consumers prefer to _________.
a. buy at a market that sells at a whole sale rates
b. buy what is popular
c. buy only the brands which sell at affordable prices
d. analyze the market and select the best at the lowest prices
Q. _________________ refers to the buying behavior of final consumers.
a. consumer buyer behavior .
b. target market buying
c. market segment buying
d. business buying behavior
Q. ____________ is individuals and households who buy goods and services for personalconsumption.
a. the target market
b. a market segment
c. the consumer market .
d. the ethnographic market
Q. Understanding consumer buying behavior is not easy. The answers are often locked deepwithin the consumer’s head. The central question for marketers is:
a. how much money is the consumer willing to spend?
b. how much does the consumer need the product being offered for sale?
c. how much does a discount or a coupon affect the purchase rate?
d. how do consumers respond to various marketing efforts the company might use? .
Q. The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:
a. lipinski model of buying behavior.
b. stimulus-response model of buyer behavior. .
c. freudian model of buying behavior.
d. maslow’s model of life-cycle changes.
Q. According to the stimulus-response model of buyer behavior , the place where consumersprocess marketing stimuli prior to making purchase decision is called_______________
a. Consumer’s value chain.
b. Consumer’s cognitive schema.
c. Consumer’s black box. .
d. Consumer’s thoughts-emotions network.
Q. Consumer purchases are influenced strongly by cultural, social, personal, and __________
a. Psychographic characteristics.
b. Psychological characteristics
c. Psychometric characteristics.
d. Supply and demand characteristics.
Q. ______________ is the most basic cause of a person’s wants and behaviors.
a. Culture.
b. Social class
c. Personality
d. Lifestyle
Q. The cultural shift toward _____________ has resulted in more demand for casual clothingand simpler home furnishings.
a. liberal political causes
b. conservative political causes
c. informality.
d. downsizing
Q. A ________________ is a group of people with shared value systems based on common lifeexperiences and situations.
a. culture
b. subculture
c. lifestyle composite
d. social class