Q. Understanding consumer buying behavior is not easy. The answers are often locked deepwithin the consumer’s head. The central question for marketers is: (Solved)
1. how much money is the consumer willing to spend?
2. how much does the consumer need the product being offered for sale?
3. how much does a discount or a coupon affect the purchase rate?
4. how do consumers respond to various marketing efforts the company might use? .
- d. how do consumers respond to various marketing efforts the company might use? .