Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Any individual who purchases goods and services from the market for his/her end-use iscalled a..................
a. customer
b. purchaser
c. consumer
d. all these
Q. ------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.
a. consumer behaviour
b. consumer interest
c. consumer attitude
d. consumer perception
Q. ------------- is a branch which deals with the various stages a consumer goes through beforepurchasing products or services for his end use.
a. consumer behaviour
b. consumer interest
c. consumer attitude
d. consumer perception
Q. -------------- refers to how an individual perceives a particular message
a. consumer behaviour
b. consumer interest
c. consumer attitude
d. consumer interpretation
Q. “----------- is the action and decisions process or people who purchase goods and services forpersonal consumption.”
a. consumer behaviour
b. consumer interest
c. consumer attitude
d. consumer interpretation
Q. ________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs.
a. the marketing concept
b. the strategic plan
c. the product influences
d. the price influences
Q. ________________ is one of the most basic influences on an individual’s needs, wants, andbehaviour.
a. brand
b. culture
c. product
d. price
Q. In terms of consumer behaviour; culture, social class, and reference group influences havebeen related to purchase and _______________.
a. economic situations
b. situational influences
c. consumption decisions
d. physiological influences
Q. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.
a. decline in the influence of religious values
b. decline in communal influences
c. strong awareness of brands in the market
d. strong awareness of pricing policies in the market
Q. ___________ develop on the basis of wealth, skills and power.
a. economical classes
b. purchasing communities
c. competitors
d. social classes
Q. _____________ (is) are transmitted through three basic organizations: the family, religiousorganizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.
a. consumer feedback
b. marketing information systems
c. market share estimates
d. cultural values
Q. In large nations, the population is bound to lose a lot of its homogeneity, and thus_________________ arise.
a. multilingual needs
b. cultures
c. subcultures
d. product adaptation requirements
Q. _______________ are based on such things as geographic areas, religions, nationalities,ethnic groups, and age.
a. multilingual needs
b. cultures
c. subcultures
d. product adaptation requirements
Q. Marketing managers should adapt the marketing mix to ___________________ andconstantly monitor value changes and differences in both domestic and global markets.
a. sales strategies
b. marketing concepts
c. cultural values
d. brand images
Q. _____________ has become increasingly important for developing a marketing strategy inrecent years.
a. change in consumers’ attitudes
b. inflation of the dollar
c. the concept and the brand
d. age groups, such as the teen market, baby boomers, and the mature market