Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. People will forget much that they learn. They tend to retain information that supportstheir attitudes and beliefs. This is called _____.
a. selective retention .
b. selective distortion
c. selective attitude
d. selective attention
Q. _____ advertising is when consumers are affected by marketing messages without evenknowing it.
a. alternative evaluation
b. subliminal .
c. complex
d. motive
Q. _____ describes changes in an individual’s behaviour arising from experience.
a. lifestyle
b. learning .
c. perception
d. cognitive dissonance
Q. Learning occurs through the interplay of all of the following except _____.
a. drives
b. stimuli
c. cues
d. dissonance behaviour . 189. _____ are subtle stimuli that determine where, when, and how a person responds to
Q. The practical significance of _____ for marketers is that they can build up demand fora product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
a. alternative evaluations
b. social classes
c. the learning theory .
d. subcultures
Q. A _____ is a descriptive thought that a person has about something.
a. lifestyle
b. motive
c. belief .
d. habitual behaviour
Q. _____ describes a person’s relatively consistent evaluations, feelings, and tendenciestoward an object or idea.
a. lifestyle
b. motive
c. habitual behaviour
d. attitude .
Q. All of the following are part of habitual buying behaviour except which one?
a. consumers search extensively for information through the usual belief–attitude– behaviour sequence.
b. a repetition creates brand familiarity rather than brand conviction. .
c. the buying process involves brand beliefs formed by passive learning.
d. none of the above.
Q. In one way or another, most large companies sell to _____.
a. consumers
b. other organizations .
c. employees
d. not-for-profit companies
Q. What can we say about the size of the business market compared to consumer markets?
a. it is approximately the same.
b. it is smaller.
c. it is huge. .
d. there is no need to compare them.
Q. The buyer decision process consists of five stages. Which of the following is not one of thesestages?
a. need recognition.
b. information search.
c. variety-seeking buying behaviour. .
d. purchase decision
Q. The buying process starts with _____the buyer recognizes a problem or need.
a. need recognition .
b. information search
c. evaluation of alternatives
d. purchase decision
Q. The consumer can obtain information from any of several sources. Which is not one of thesesources?
a. personal.
b. commercial.
c. attitude. .
d. public.
Q. The most effective source that consumers obtain information from is _____ because itlegitimizes or evaluates products for the buyer.
a. commercial
b. public
c. experimental
d. personal . 201. the marketer needs to know about ---------- that is, how the consumer processes information