Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. In measuring consumer major AIO dimensions activities includes
a. Social events
b. Social issues
c. Recreation
d. Both A and B
Q. Higher is gap between product performance and customer expectations, customer is
a. More satisfied
b. More dissatisfied
c. More delighted
d. None of the above
Q. When the performance of the product matches the more than the expectations of theconsumer it is called as
a. Delight
b. Satisfaction
c. Highly satisfied
d. All the above
Q. Which is not marketed by social marketing?
a. Ideas
b. Intangible product
c. Practices
d. Behaviour
Q. Needs of customers are triggered by
a. Internal stimuli
b. external stiumuli
c. Both A and B
d. None of the Above
Q. Tendency to which experiences of potential customers fits with innovation is called
a. Relative advantage
b. Divisibility
c. Communicability
d. Compatibility
Q. Any individual who purchases goods and services from the market for his/her end-use iscalled a..................
a. Customer
b. Purchaser
c. Consumer
d. All these
Q. ------------ is nothing but willingness of consumers to purchase products and services as pertheir taste, need and of course pocket.
a. Consumer behavior
b. Consumer interest
c. Consumer attitude
d. Consumer perception
Q. ------------- is a branch which deals with the various stages a consumer goes through beforepurchasing products or services for his end use.
a. Consumer behavior
b. Consumer interest
c. Consumer attitude
d. Consumer perception
Q. -------------- refers to how an individual perceives a particular message
a. Consumer behavior
b. Consumer interest
c. Consumer attitude
d. Consumer interpretation.
Q. “----------- is the action and decisions process or people who purchase goods and services forpersonal consumption.”
a. Consumer behavior
b. Consumer interest
c. Consumer attitude
d. Consumer interpretation.
Q. ________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs.
a. The marketing concept
b. The strategic plan
c. The product influences
d. The price influences.
Q. Many sub-cultural barriers are decreasing because of mass communication, mass transit,and a ___________________.
a. Decline in the influence of religious values
b. Decline in communal influences
c. Strong awareness of brands in the market
d. Strong awareness of pricing policies in the market.
Q. ___________ develop on the basis of wealth, skills and power.
a. Economical classes
b. Purchasing communities
c. Competitors
d. Social classes.
Q. The starting point in understanding how consumers respond to various marketing efforts thecompany might use is the:
a. Lipinski model of buying behavior.
b. Stimulus-response model of buyer behavior.
c. Freudian model of buying behavior.
d. Maslow’s model of life-cycle changes.