Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. A group which one does not want to join is called:
a. a membership group.
b. an aspirational group.
c. a dissociative group. .
d. effective group
Q. Disappointment because the purchase did not match up to expectations is called:
a. consumerism.
b. cognitive dissonance. .
c. post-purchase evaluation.
d. dissatisfaction
Q. Maslow has a list of human needs from the most pressing to the least pressing. Theyinclude all of the following except _____.
a. physiological needs
b. safety needs
c. need recognition .
d. self-actualization
Q. _____ is the process by which people select, organize, and interpret information toform a meaningful picture of the world.
a. personality
b. perception .
c. selective group
d. habitual behaviour
Q. People can form different perceptions of the same stimulus because of threeperceptual processes. All of the following name these processes except _____.
a. selective attention
b. selective distortion
c. selective attitude .
d. selective retention about brands.
Q. Opinion leaders are sometimes referred to as _____.
a. the influential .
b. the upper class
c. the middle class
d. buzz marketers
Q. -------------------------- is the buying behavior of final consumers
a. Global purchasing
b. Business buying Behaviour
c. Reseller buyer behaviour
d. Consumer buyer behaviour.
Q. Which of the following is s situation in which consumer behaviour occurs?
a. Communication situation
b. Purchase situation
c. Usage situation
d. All of the above
Q. Injurious consumption occurs when
a. A product is introduced that does not meet consumer needs
b. Individual makes consumption decisions that have a negative impact on their long run well being
c. A firm advertises benefits that the product cannot deliver
d. Consumers purchase product for symbolic rather than functional reasons
Q. When a consumers purchase a product for the first time and buys a small quantity than usual,this purchase would be considered as a ____________
a. Sample
b. Repeat
c. Long term
d. All of the above
Q. Repeat purchase is closely related to the concept of
a. Brand image
b. Brand loyalty
c. Brand equity
d. Brand culture
Q. Shoppers who care about mall essentials and brand name merchandise are known as ________ shoppers
a. Brand
b. Destination
c. Basic
d. Enthusiast
Q. Post purchase evaluation means
a. Researching consumers who have previously bought the product
b. Comparing the purchase outcome with previous expectations
c. Feelings of disappointment following a purhase
d. Both A and B
Q. Remembrance of good points that are related to choose a brand a compared to competingbrand is called
a. Selective attention
b. Selective distortion
c. Selective retention
d. All of the above