Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. A ___________ is a strong internal stimulus that calls for action.
a. Driv .
b. cue
c. response
d. perception .
Q. If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________
a. Rule.
b. Attitude.
c. Belief. .
d. Cue.
Q. If a consumer tells friends “I like my car more than any other car on the road,” then theconsumer has expressed an _____________
a. Rule.
b. Attitude. .
c. Belief.
d. Cue.
Q. ___________ puts people into a frame of mind of liking or disliking things, of movingtoward or away from them.
a. A rule
b. An attitude.
c. A belief 00
d. A cue.
Q. According to the buyer decision process suggested in the text, the first stage is characterizedas being one of __________
a. Awareness.
b. Information search.
c. Need recognition. .
d. Demand formulation.
Q. The buying process can be triggered by a(n) __________ when one of the person’s normalneeds—hunger, thirst, sex—rises to a level high enough to become a drive.
a. awareness
b. external stimuli
c. internal stimuli .
d. experiential motivation.
Q. The _________________ is the mental process through which an individual passes fromfirst hearing about an innovation to final adoption.
a. adoption process .
b. consumption process
c. innovation process
d. new product development process
Q. All of the following are part of the adoption process that consumers may go through whenconsidering an innovation EXCEPT:
a. Awareness.
b. Process.
c. Interest.
d. Trial.
Q. With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.
a. seekers
b. innovators
c. early adopters .
d. early majority
Q. Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
a. Relative advantage
b. Synchronization
c. Compatibility
d. Divisibility .
Q. If a company makes products and services for the purpose of reselling or renting them toothers at a profit or for use in the production of other products and services, then the company is selling to the__________
a. Business market. .
b. International market.
c. Consumer market.
d. Private sector market.
Q. All of the following are among the primary differences between a business market and aconsumer market except ____________
a. Purchase decisions to satisfy needs. .
b. Market structure and demand.
c. The nature of the buying unit.
d. The types of decisions and the decision process involve
Q. When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
a. Kinked demand.
b. Inelastic demand.
c. Cyclical dema
d. Derived deman .
Q. General Motors buys steel because consumers buy cars. If consumer demand for cars drops,so will General Motors’ demand for steel. This is an example of the relationships found in___________
a. Kinked demand.
b. Inelastic demand.
c. Cyclical dema
d. Derived deman .
Q. That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?
a. market structure and demand
b. the nature of the buying unit .
c. types of decisions made
d. type of decision process itself