Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Social class can be determined by:
a. income
b. education
c. family background
d. all of the above .
Q. Which of the following is NOT part of group influence?
a. social class.
b. family.
c. personality. .
d. none of these
Q. Problem recognition is part of:
a. the decision process. .
b. the marketing mix.
c. personal influence.
d. sales promotion
Q. Post-purchase evaluation means:
a. comparing the purchase outcome with previous expectations. .
b. feelings of disappointment following a purchase.
c. researching consumers who have previously bought the product.
d. all of these
Q. Routine problem-solving is:
a. a problem which recurs frequently.
b. a regular session for considering problems.
c. a regularly-experienced purchase situation. .
d. none of these
Q. A purchase situation which occurs infrequently, and which requires some research, iscalled:
a. routine problem-solving.
b. infrequent purchase situation.
c. limited problem-solving. .
d. none of these
Q. Which of the following is NOT a component of personality?
a. behaviours.
b. family. .
c. traits.
d. attitude
Q. Selective attention is a component of:
a. decision-making.
b. personality.
c. perception. .
d. attitude
Q. Which of the following is NOT part of Maslow's Hierarchy of Needs?
a. safety needs.
b. esteem needs.
c. customer needs. .
d. none of these
Q. Obtaining satisfaction through fulfilling one's potential is called:
a. esteem.
b. self-actualisation. .
c. perception.
d. self concept
Q. The component of attitude relating to beliefs and disbeliefs is called:
a. conative. .
b. affective.
c. cognitive.
d. none of these
Q. The component of attitude relating to emotion is called:
a. affective. .
b. cognitive.
c. conative.
d. none of these
Q. A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
a. reference group.
b. culture. .
c. group influence.
d. norms
Q. A group one wants to join is called:
a. aspirant group. .
b. membership group.
c. reference group.
d. effective group
Q. Which of the following is NOT part of the family decision-making unit?
a. solitary survivor. .
b. initiator.
c. purchaser.
d. none of these