Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. The concept of market segmentation was introduced by
a. philip kotler
b. veblen
c. marshall
d. w r smith .
Q. ---------------- is the act of dividing a market into distinct groups of buyer who mightrequire separate products.
a. market segmentation .
b. target marketing
c. product positioning
d. none of these
Q. Which of the following is not a market segmentation strategy?
a. undifferentiated marketing
b. customised marketing
c. concentrated marketing
d. retail marketing .
Q. ---------------- Segmentation is based on product features, occasion, benefit of theproducts etc.
a. geographic
b. demographic
c. behavioural .
d. psychographic
Q. ------------- is a social movement to increase the right and powers of consumer
a. consumer behaviour
b. consumerism .
c. collusion
d. segmentation
Q. The extreme state of consumer satisfaction is called
a. consumer dissonance
b. consumer delight .
c. consumer ecstasy
d. none of these
Q. The process by which individuals select, use, or dispose of products to satisfy theirneeds and wants is known as:
a. problem recognition
b. cognitive behaviour
c. consumer behaviour .
d. post purchase evaluation
Q. The person who uses a product is:
a. not always the same person who selects or pays for it .
b. always the same person who selects it
c. always the same person who pays for it
d. always the buyer.
Q. The process by which an individual selects, organises and interprets the information heor she receives from the environment is:
a. perception .
b. interpretation
c. sensation
d. information processing
Q. Which of the following best describes involvement?
a. consumers' disinterest in a product or service.
b. the relationship users develop with selected products and services .
c. the degree of personal relevance of a product or service to a consumer
d. motivation to contribute to the improvement of a brand
Q. Lifestyles are NOT determined by:
a. consumers' values .
b. consumers' personal context
c. consumers' personal characteristics
d. consumers' needs and emotions
Q. Learned predispositions to respond to an object or class of objects in a consistentlyfavourable or unfavourable way is the definition of:
a. intentions
b. behaviours
c. aptitudes
d. attitudes .
Q. Attitudes in general:
a. are not very predictive behaviour
b. are often inconsistent with behaviour
c. are inherent instead of learned
d. are useful in predicting behaviour .
Q. A consumer feeling that the brand they have already purchased may not have been theright purchase is experiencing what?
a. cognitive consistency
b. foot-in-the-door
c. the norm of reciprocity
d. cognitive dissonance .
Q. the steps in the consumer decision making process flow as:
a. problem recognition, information search, alternative evaluation, purchase, postpurchase experience .
b. problem recognition, information evaluation, alternative search, purchase, post purchase experience
c. problem recognition, information search, purchase, alternative evaluation, post purchase experience
d. problem recognition, alternative evaluation, information search, purchase, post purchase experience