Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Some consumers are highly susceptible to interpersonal influence, which is a _____.
a. norm
b. situation factor
c. product factor
d. personality trait
Q. Which of the following is a negative emotion influenced by both the product (e.g.,hearing aids, feminine hygiene products) and the situation?
a. embarrassment
b. shame
c. fear
d. anger
Q. Which of the following is a reason consumer give gifts?
a. social expectations
b. ritualized consumption experiences
c. as an expression of love and caring
d. all of the above
Q. --------- (consumer role) is the individual who determines that some need or want is notbeing fulfilled and authorises a purchase to rectify the situation.
a. initiator .
b. gate keeper
c. influencer
d. decider
Q. Among various consumer roles ------------- has the greatest expertise in acquiring andevaluating the information.
a. initiator
b. gate keeper .
c. influencer
d. decider
Q. ----------- is a person who, by some intentional or unintentional word or action,influences the buying decision, actual purchase and/or the use of product or service.
a. initiator
b. gate keeper
c. influencer .
d. decider
Q. ----------- is the person or persons who actually determine which product or service willbe chosen.
a. initiator
b. gate keeper
c. influencer
d. decider .
Q. ------------- is an individual who actually makes the purchase transaction.
a. initiator
b. gate keeper
c. influencer
d. buyer .
Q. ----------- is a person most directly involved in the use or consumption of the
a. initiator
b. user
c. influencer
d. buyer
Q. Marginal utility theory of buyer behaviour is developed by
a. alphred marshall .
b. festinger
c. b f skinner
d. kotler
Q. Stimulus response theory of buyer behaviour developed by
a. purlon
b. skinner
c. thorndike
d. all of these .
Q. Cognitive theory of buyer behaviour was developed by
a. alphred marshall
b. festinger .
c. b f skinner
d. kotler
Q. Psycho- Analytical theory of consumer behaviour was developed by
a. alphred marshall
b. festinger
c. b f skinner
d. sigmund freud .
Q. Socio cultural theory of buyer behaviour is formulated by
a. veblen .
b. festinger
c. b f skinner
d. kotler
Q. Socio cultural theory of buyer behaviour is also known as
a. individual theory
b. selective theory
c. group theory .
d. none of these