Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. The occurrence of post decision anxiety is related to the concept of __________.
a. extensive decision making
b. cognitive dissonance .
c. limited decision making
d. marketing strategy
Q. The disconfirmation paradigm is used to study _____________.
a. need satisfaction
b. decision-making roles within the purchase process
c. the relationship between product knowledge and product involvement
d. post purchase dissonance
Q. What does cognitive dissonance state?
a. the individual often has doubts and second thoughts about the choice made .
b. individual consumers use limited decision making to reduce their anxiety levels
c. consumers usually buy products based on emotion
d. marketers can sell more products by increasing choices available to consumers
Q. One implication of the ______________ view for marketers is that care must be takennot to raise prepurchase expectations to such a level that the product cannot possibly meet them.
a. post purchase evaluation .
b. purchase decision
c. prepurchase decision
d. routine decision making
Q. All those factors particular to a time and place that do not follow from knowledge ofthe stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____.
a. situational influence
b. motivators
c. consumption triggers
d. consumption influencers
Q. Which of the following also includes a situation-specific component?
a. personality
b. self-concept
c. involvement
d. demographics
Q. Which of the following is a situation in which consumer behavior occurs?
a. communications situation
b. purchase situation
c. usage situation
d. all of the above
Q. Which of the following is NOT a situation in which consumer behaviour occurs?
a. communications situation
b. purchase situation
c. usage situation
d. all of the above are situations in which consumer behaviour occurs . 127. which of the following is a situation characteristic?
Q. Neethu has to purchase a gift for her mother and only has this afternoon to do sobecause her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic?
a. physical features
b. social surroundings
c. temporal perspective
d. task definition
Q. Which of the following is NOT an individual characteristic influencing consumerbehaviour?
a. culture
b. attitudes
c. task definition
d. social class
Q. Which of the following is NOT a consumption response?
a. task definition
b. problem recognition
c. purchase
d. disposition
Q. The situation interacts with the marketing activity and the individual to determinebehaviour. Which of the following is a marketing activity?
a. lifestyle
b. temporal perspective
c. package
d. purchase
Q. ----------- consumer research is also known as positivism
a. qualitative
b. quantitative .
c. selective
d. none of these
Q. ---------------- Consumer research is also known as ‘interpretivism’.
a. qualitative .
b. quantitative
c. selective
d. none of these
Q. How does music influence consumer behaviour?
a. subliminally
b. reduces consumers' perception of overcrowding
c. changes temporal perspective
d. influences mood