Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. ________ can influence the consumers’ thoughts about products.
a. marketing and popularity
b. advertising, sales promotions, salespeople, and publicity .
c. sales promotion, popularity, and marketing
d. none of these
Q. It important for marketers to devise communications that offer _______________, andare placed in media that consumers in the target market are likely to use.
a. consistent messages about their products .
b. better pricing
c. product information to the customers
d. a new marketing strategy
Q. Marketing communications play a critical role in informing consumers about ______including where they can be purchased and in creating favourable images and perceptions.
a. buying their products
b. price reductions
c. products and services .
d. the advantage over competition
Q. When consumers are seeking low-involvement products, they are unlikely to engage inextensive search, so _________________ is important.
a. order processing
b. order booking
c. ready availability .
d. information about warranty
Q. Marketers can create brand equity ______________.
a. by selling them in prestigious outlets .
b. by overpricing the product
c. preparing comparative information about competitive brands
d. by making the products available in all locations
Q. Situational influences that have considerable effect on product and brand choice are ------------- , social features, time, task features and current conditions.
a. physical features .
b. price
c. guarantees
d. packaging
Q. Product knowledge refers to the amount of information a consumer has stored inmemory about particular product classes, product forms, _________, models, and ways to purchase them.
a. prices
b. brands .
c. packaging
d. warranties
Q. Product involvement refers to ____________ or personal relevance of an item.
a. a consumer’s perception of the importance .
b. the need of the product
c. the price the product
d. the amount of people who bought the product
Q. If the purchase is for a high-involvement product, consumers are likely to develop ahigh degree of ________________ so that they can be confident that the item they purchase is just right for them.
a. brand loyalty
b. society
c. product knowledge .
d. references
Q. ___________________ constitutes moderate consumer behaviour, but still involvestime and effort searching for and comparing alternatives.
a. limited decision making .
b. need recognition
c. routine decision making
d. post purchase evaluation
Q. Experimental sources of information for consumers refer to ____________.
a. advertising, marketing, selling, and profit making
b. handling, examining, and trying the product while shopping .
c. buying after a demonstration
d. buying the product directly from a manufacturer
Q. A purchase involves many decisions, which include product type, brand, model,________________ among other factors.
a. credit facility available
b. group purchase discount schemes
c. dealer selection and method of payment .
d. availability of money
Q. Group, marketing and ______________ determine the initial level of productknowledge as well as change in it.
a. consumer feedback
b. situational influences
c. information available
d. consumers’ perceptions
Q. ______________ refers to the tendency for consumers to try to reduce risk in theirdecision making.
a. risk tolerance
b. guarantee terms
c. perceived risk .
d. dissonance
Q. _________________ is the most common type or consumer decision process and theway consumers purchase most packaged goods.
a. limited decision making
b. extended decision making
c. routine decision making .
d. alternative search