Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. __________ are factors that have been shown to affect consumer behavior.
a. Brand name, quality, newness, and complexity .
b. Advertising, marketing, product, and price
c. Outlets, strategies, concept, and brand name
d. Quality, advertising, product positioning,
Q. The reason that higher prices may not affect consumer buying is _______________.
a. Most consumers prefer brand names which have higher prices
b. 70% of the total population looks for quality services and is willing to pay higher prices
c. Consumers believe that higher prices indicate higher quality or prestige .
d. Most consumers feel that the price is actually affordable
Q. ___________ are the groups that individuals look to when forming attitudes and opinions.
a. Reference groups .
b. Teenage groups
c. Religious groups
d. Adult groups
Q. For which of the following products would the reference group influence be the strongest?
a. A best-seller novel
b. A pickup truck .
c. A loaf of bread
d. A pair of jeans
Q. Primary reference groups include ________________.
a. College students
b. Office colleagues
c. Family and close friends .
d. Sports groups
Q. Secondary reference groups include ________________.
a. Family and close friends
b. Sports groups
c. Ethnic and religious groups
d. Fraternal organizations and professional associations .
Q. Marketing strategies are often designed to influence _______________ and lead toprofitable exchanges.
a. Consumer decision making .
b. Sales strategies
c. Advertising strategies
d. Export strategies
Q. __________ refers to the information a consumer has stored in their memory about aproduct or service.
a. Cognitive dissonance
b. Product knowledge .
c. Product research
d. Marketing research.
Q. Which of Maslow's needs reflects individuals' desires for status, superiority, self respect, and prestige?
a. safety
b. self-actualization
c. physiological
d. esteem
Q. Which of Maslow's needs involves the desire for self-fulfillment, to become all that one iscapable of becoming?
a. safety
b. self-actualization
c. physiological
d. belongingness
Q. Primary reference groups include ________________
a. college students
b. office colleague
c. family and close friends
d. sports groups
Q. _________________ refers to the buying behavior of final consumers.
a. Consumer buyer behavior
b. Target market buying
c. Market segment business
d. Business buying behavior
Q. ____________ is individuals and households who buy goods and services for personalconsumption.
a. The target market
b. A market segment
c. The consumer market
d. The ethnographic market
Q. ________are based on such things as geographic areas, religions, nationalities, ethnic3groups, and age.
a. Multilingual needs
b. Cultures
c. Subcultures
d. Product adaptation requirements
Q. _____________ has become increasingly important for developing a marketing strategy inecent years.
a. Change in consumers’ attitudes
b. Inflation of the dollar
c. The concept and the brand
d. Age groups, such as the teen market, baby boomers, and the mature market A