Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. __________ is the single factor that best indicates social class.
a. Time
b. Money
c. Occupation
d. Fashion
Q. ____________ is the definition of reference groups.
a. Groups that an individual looks to when forming attitudes and opinions
b. Groups of people who have been referred to by someone they know
c. Groups of office colleagues
d. Chat groups on the internet
Q. ___________ are the groups that individuals look to when forming attitudes and opinions.
a. Reference groups
b. Teenage groups
c. Religious groups
d. Adult groups
Q. __________ are factors that have been shown to affect consumer behavior.
a. Brand name, quality, newness, and complexity
b. Advertising, marketing, product, and price
c. Outlets, strategies, concept, and brand name
d. Quality, advertising, product positioning, and strategy
Q. Which of the following is NOT part of group influence?
a. Social Class
b. Social Group
c. Reference Group
d. Personality
Q. ________________ is one of the most basic influences on an individual’s needs, wants, andbehavior.
a. Brand
b. Culture
c. Product
d. Price
Q. In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
a. Multilingual needs
b. Cultures
c. Subcultures
d. Product adaptation requirements
Q. The relationship between the consumer expectations and the products ______________determines whether the buyer is satisfied or dissatisfied with a purchase
a. Perceived performance
b. Brand personality
c. Consumer Market
d. Recognition
Q. According to research , there are four factors that influence consumer buyer behaviour
a. Psychological, personal, social, CRM systems
b. Cultural, organizational, personal,psychological
c. Cultural, social, personal, psychological
d. None of the above
Q. The consumers five steps of adopting a new product refer to which of the following?
a. Awareness, interest, evaluation,trail, adoption
b. Awareness, promotion, evaluation, trail, adoption
c. Adoption, interest, evaluation, trial, promotion
d. Awareness, interest, cash cows, trial, adoption
Q. Mobile technology affects consumer behaviour in which of the following ways?
a. It facilities the use of location based services
b. It stops consumers comparing prices in store
c. It makes consumer decisions very ccomplicated
d. It slows down consumer decision making
Q. The price of the products and services often influence whether _____________ and, if so,which competitive offering is selected
a. Consumers will purchase them at all
b. Consumers see a need to buy
c. Consumers will decide to buy immediately
d. People would recommend the product
Q. It is important for marketers to devise communications that offer __________ and areplaced in media that consumers in the target market are likely to use
a. Consistent message about their products
b. Better pricing
c. Product information to the customers
d. A new marketing strategy
Q. When consumers are seeking low involvement products, they are unlikely to engage inextensive search, so _______________ is important
a. Order processing
b. Order Booking
c. Ready availability
d. Information about warranty
Q. Generally, the consumers purchase decision will be to buy the most preferred brand, buttwo factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
a. The cost and availability of the product
b. The attitude of others and the cost of the product
c. The availability of the product and unexpected situational factors
d. The attitude of others and unexpected situational factors