Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. Cognitive dissonance occurs in which stage of the buyer decision process model?
a. need recognition
b. Information search
c. evaluation of alternatives
d. Post purchase conflict
Q. Injurious consumption occurs when
a. A product is introduced that does not meet consumer needs
b. Individual makes consumption decisions that have a negative impact on their long run well being.
c. A firm advertises benefits that the product cannot deliver
d. Consumers purchase product for symbolic rather than functional reasons
Q. When a consumers purchase a product for the first time and buys a small quantity thanusual, this purchase would be considered as a ____________
a. Sample
b. Repeat
c. Long term
d. All of the above
Q. Shoppers who care about mall essentials and brand name merchandise are known as________ shoppers
a. Brand
b. Destination
c. Basic
d. Enthusiast
Q. Understanding consumer buying behaviour is not easy. The answers are often locked deepwithin the consumers head
a. How much money is the consumer willing to spend?
b. How much does the consumer need the product being offered for sale?
c. How much does a discount or a coupon affect the purchase rate?
d. How do consumers respond to various marketing efforts the company might use?
Q. Purchase situation which occurs infrequently, and which requires some research , is called
a. Limited problem solving
b. Infrequent purchase intention
c. Routine problem solving
d. None of these
Q. Is never, simple, yet understanding it is the essential task of marketing management
a. Understanding the difference between primary and secondary data
b. consumer buying behaviour
c. Brand personality
d. Early Adoption
Q. Understanding of consumer needs and the develops a marketing mix to satisfy these needs
a. The price influences
b. The strategic plan
c. The product influences
d. The marketing concept
Q. _______ ___ describers changes in individuals behaviour rising from understanding
a. Motivation
b. Indication
c. Stimulus objects
d. Knowledge
Q. Basic needs such as hunger and thirst are called
a. Physiological needs
b. Social needs
c. Psychological needs
d. Safety needs
Q. In terms of behaviour; culture, social class and reference group influences have beenrelated to purchase and _________________
a. Economic situation
b. Situational influences
c. Consumption decisions
d. Physiological influences
Q. At the top of Maslow’s hierarchy of needs ( shown as pyramid in the text) are …………….Needs.
a. Esteem
b. Self-actualization
c. Social
d. Safety
Q. A person ………….. consists of all the groups that have a direct or indirect influence on his orher attitudes or behaviour.
a. Sub culture
b. Family
c. Social class
d. Reference group
Q. Which of the following would be the best illustration of a sub culture?
a. a religion
b. a group of close friends
c. your university
d. a fraternity or sorority
Q. Understanding of consumer needs and then develops a marketing mix to satisfy these needs.
a. Marketing concepts
b. Strategic plan
c. The product influences
d. The price influences