Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. ………………. Is the single factor that best indicates the social class.
a. Time
b. Money
c. Occupation
d. Passion
Q. Marketing strategies are often designed to influence ………… and lead to profitable exchanges.
a. Consumer decision making
b. Sales strategies
c. Advertising strategies
d. Export strategies
Q. …………… refers to the information a consumer has stored their memory a product or service.
a. Cognitive dissonance
b. Product knowledge
c. Product research
d. Marketing research
Q. …………….. can influence the consumers thought about products.
a. Marketing & popularity
b. Advertising, sales promotion, sales people and publicity
c. Sales promotion, popularity and market
d. Billboards
Q. …………………….. describes changes in an individual behaviour arising from experience.
a. Modelling
b. Motivation
c. Perception
d. Learning
Q. Maslow’s hierarchy of needs includes all except which of the following.
a. Cognition
b. Physiological
c. Safety
d. Belongings
Q. Which of the following is not a part of group influence.
a. Social class
b. Social group
c. Reference group
d. Personality
Q. Which step of the buyer decision process immediately precedes the purchase decision?
a. Evaluation of alternatives
b. Information search
c. Need recognition
d. Post purchase behaviour
Q. The stage in the adoption process where the consumer considers whether trying the new productmake sense is called?
a. Interest
b. Trial
c. Evaluation
d. Adoption
Q. The marketing information system begins and ends with ……………. .?
a. Marketing managers
b. Marketing intelligence
c. Information technology
d. consumers
Q. In family decision making, _ are those family members who use or consume a particular product or service.
a. users
b. Gatekeepers
c. buyers
d. Preparers
Q. In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction.
a. Mantainers
b. Gatekeepers
c. buyers
d. Preparers
Q. In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service.
a. Gatekeepers
b. buyers
c. Preparers
d. disposers.
Q. _ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society.
a. personality
b. Culture
c. Attitude
d. Social Class