Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. _ is more of a continuum, i.e., a range of social positions, on which each member of society can be place.
a. Culture
b. Subculture
c. Social class
d. Personality
Q. A _ may be defined as two or more people who interact to accomplish some goals.
a. Trait
b. Culture
c. Subculture
d. group
Q. if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
a. primary
b. secondary
c. informal
d. formal
Q. _ groups are groups that serve as a frame of reference for individuals in their purchase decisions.
a. primary
b. Reference
c. informal
d. secondary
Q. product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process.
a. sociocultural environment
b. demo graphic
c. firms marketing efforts
d. purchase
Q. family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process.
a. sociocultural environment
b. demo graphic
c. sociocultural environment
d. purchase
Q. _ is the first level of consumer decision making.
a. Extensive decision making
b. Primary decision making
c. Limited decision making
d. Routine decision making
Q. _ is the 2nd level of consumer decision making.
a. Extensive decision making
b. Primary decision making
c. Routine decision making
d. Limited decision making
Q. _ is the 3rd level of consumer decision making.
a. Routine decision making
b. Primary decision making
c. Limited decision making
d. Extensive decision making
Q. _ is also called habitual decision making as it involves no decision per say.
a. primary
b. nominal
c. extended
d. limited
Q. _ decision making involves internal and limited external search, few alternatives, simple decision rules.
a. primary
b. Limited
c. extended
d. nominal