Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. _ decision making extensive internal & external information search followed by a complex evaluation of multiple alternatives.
a. primary
b. extended.
c. nominal
d. limited
Q. _ is the fifth step of adoption process
a. acculturation
b. adoption
c. enculturation
d. diffusion
Q. _ is when an individual learns about his own culture.
a. diffusion
b. acculturation
c. enculturation
d. subculture
Q. _ is when an individual learn about another culture.
a. subculture
b. diffusion
c. acculturation
d. enculturation
Q. in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_.
a. diffusion
b. acculturation
c. subculture.
d. enculturation
Q. _ measure how receptive consumer is to new prodcuts & services.
a. brand switcher
b. picky consumer
c. Consumer innovativeness
d. Variety- novelty seeking
Q. _ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs.
a. Dogmatism
b. Variety- novelty seeking
c. brand switcher
d. picky consumer
Q. consumers who are _ explore, check out new products, are brand switchers.
a. Dogmatism
b. brand switcher
c. Variety- novelty seeking
d. Verbeliser
Q. _ consumers prefer description & explaination.
a. picky consumer
b. visualiser
c. Verbeliser
d. brand switcher
Q. _ deals with consumption & possession.
a. identity
b. Consumer materialism
c. individuation
d. culture
Q. _ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc
a. Brand Purification
b. brand positioning
c. Brand personification
d. brand personalisation
Q. we experience _ when there is a descrepency between our 2 attitudes or attitude & behaviour.
a. Dogmatism
b. Cognitive discongruence
c. Cognitive congruence
d. Cognitive dissonance