Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. _ is undertaken to reduce dissonance by putting logical arguments.
a. enculturation
b. justification
c. rationalisation
d. trivialisation
Q. _ is undertaken to reduce dissonance by justifying the act as 'not a big deal'.
a. diffision
b. rationalisation
c. trivialisation
d. enculturation
Q. _ is lower order need in maslows hierarchy of needs theory.
a. safety
b. self actualisation
c. social
d. self esteem
Q. _ is higher order need in maslows hierarchy of needs theory.
a. self actualisation
b. safety
c. basic
d. physiological
Q. when people buy products relating to their culture, social class & lifestyle they are satisfying _ of mCclellands needs.
a. nAch
b. nPow
c. nApt
d. nAff
Q. people desire partying & celebrating together are satisfying _ of mCclellands needs.
a. nAff
b. nAch
c. nPow
d. nApt
Q. _ signifies the inner psychological characterstics that reflect how a person reacts to his environment.
a. Motivation
b. attitude
c. Personality
d. culture
Q. _ are the features of an individual or tendency of an individual in a particular manner.
a. traits
b. actions
c. attitudes
d. thoughts
Q. _'s theory of personality is regarded as the cornerstone of modern psychology.
a. Maslow
b. Alfred Adler
c. Sigmund Freud
d. Cattell