Q. Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: (Solved)
1. How much money is the consumer willing to spend?
2. How much does the consumer need the product being offered for sale?
3. How much does a discount or a coupon affect the purchase rate?
4. How do consumers respond to various marketing efforts the company might use?
- d. How do consumers respond to various marketing efforts the company might use?