Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. _ function of attitude helps people to adjust to different situations and circumstances
a. knowledge
b. adjustment
c. value expressive function
d. ego defensive function
Q. _ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude.
a. cognitive
b. knowledge
c. ego defensive function
d. value expressive function
Q. _ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training.
a. ego defensive function
b. value expressive function
c. cognitive
d. knowledge
Q. _ function of attitude continuously seeks knowledge and information.
a. cognitive
b. knowledge
c. knowledge
d. value expressive function
Q. _ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
a. cognitive
b. connative
c. affective
d. value expressive function
Q. According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase).
a. cognitive resonnance
b. cognitive dissonance theory
c. social dissonance
d. social resonnance
Q. In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.
a. Multilingual needs
b. Cultures
c. Subcultures
d. Product adaptation requirements
Q. _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.
a. Multilingual needs
b. Cultures
c. Subcultures
d. Product adaptation requirements.
Q. Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
a. Sales strategies
b. Marketing concepts
c. Cultural values
d. Brand images.
Q. _____________ has become increasingly important for developing a marketing strategy inrecent years.
a. Change in consumers’ attitudes
b. Inflation of the dollar
c. The concept and the brand
d. Age groups, such as the teen market, baby boomers, and the mature market.
Q. Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
a. Marketing
b. Strategy
c. Price
d. Knowledge
Q. Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?
a. The number of years schooling that they had
b. Their ethnic backgrounds
c. Their combined annual income
d. Their occupations
Q. Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products.
a. Latest technology
b. Timesaving, convenience-oriented
c. Health related
d. Communication.
Q. Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________.
a. The rising unemployment situation
b. An influence of political power
c. The use of new technology
d. A decline in the influence of religious values.