Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. As a form of a reference group, the _______________ are ones to which the individual wishes to belong.
a. secondary groups
b. facilitative groups
c. primary groups
d. aspiration groups .
Q. The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
a. facilitator
b. referent actor
c. opinion leader .
d. social role player
Q. Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
a. Wife .
b. husband
c. teenage children
d. grandparent
Q. A major reason for the changing traditional purchasing roles for families is that:
a. The economic conditions are forcing more teens to work.
b. More women than ever hold jobs outside the home. .
c. Children are spending more time on the Web.
d. Men and women now shop together or “shop until you drop” for entertainment
Q. A(n) ________________ consists of the activities people are expected to perform according to the persons around them.
a. behavior
b. attitude
c. role .
d. status
Q. The stages through which families might pass as they mature over time is a description of what is called the
a. Adoption process.
b. Lifestyle cycle.
c. Values and Lifestyle.
d. Family life cycle.
Q. A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions.
a. role
b. status
c. position
d. lifestyle .
Q. ______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
a. Psychographics
b. Personality .
c. Demographics
d. Lifestyle
Q. The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”
a. lifestyle concept
b. self-concept .
c. personality concept
d. cognitive concept
Q. A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need.
a. Motive.
b. want
c. demand
d. requirement
Q. The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________
a. Marshall.
b. Kant.
c. Freu
d. . Maslow.
Q. According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:
a. Self-actualization needs.
b. Social needs.
c. Safety needs.
d. Physiological needs.
Q. According to Maslow’s Hierarchy of Needs, the highest order of needs are called:
a. Self-actualization needs. .
b. Social needs.
c. Safety needs.
d. Physiological needs.
Q. __________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
a. Readiness
b. Selectivity
c. Perception .
d. Motivation