Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being:
a. Selective attention, selective distortion, and selective retention. .
b. Subliminal perception, selective remembrance, selective forgetting.
c. Closure, modeling, and perceptual screening.
d. Needs distortion, wants analysis, and perceptual screening.
Q. _______________ describes changes in an individual’s behavior arising from experience.
a. Modeling
b. Motivation
c. Perception
d. Learning .
Q. A ___________ is a strong internal stimulus that calls for action.
a. Driv .
b. cue
c. response
d. perception .
Q. If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________
a. Rule.
b. Attitude.
c. Belief. .
d. Cue.
Q. If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________
a. Rule.
b. Attitude. .
c. Belief.
d. Cue.
Q. ___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them.
a. A rule
b. An attitude.
c. A belief
d. A cue.
Q. Which of the following is NOT one of the five stages of the buyer decision process?
a. need recognition
b. brand identification .
c. information search
d. purchase decision
Q. According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________
a. Awareness.
b. Information search.
c. Need recognition. .
d. Demand formulation.
Q. The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive.
a. awareness
b. external stimuli
c. internal stimuli .
d. experiential motivation.
Q. The stage in the buyer decision process in which the consumer is aroused to search for more information is called____________
a. Information search.
b. Evaluation of alternatives
c. Search for needs
d. Perceptual search.
Q. The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________
a. Personal source.
b. Commercial source.
c. Informative source.
d. Experiential source.
Q. How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?
a. need recognition
b. information search
c. evaluation of alternatives
d. purchase decision
Q. According to the stimulus-response model of buyer behavior (as presented in your text), theplace where consumers process marketing stimuli prior to making purchase decision is called the:
a. consumer’s value chain.
b. consumer’s cognitive schema.
c. consumer’s black box. .
d. consumer’s thoughts-emotions network.
Q. Consumer purchases are influenced strongly by cultural, social, personal, and:
a. psychographic characteristics.
b. psychological characteristics. .
c. psychometric characteristics.
d. supply and demand characteristics.
Q. Marketers are always trying to spot ____________ in order to discover new products thatmight be wanted.
a. opinion graphers
b. dissonant groups
c. cultural shifts .
d. benchmarks