Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. The cultural shift toward _____________ has resulted in more demand for casual clothing andsimpler home furnishings.
a. liberal political causes
b. conservative political causes
c. informality .
d. downsizing
Q. A ________________ is a group of people with shared value systems based on common lifeexperiences and situations.
a. culture
b. subculture .
c. lifestyle composite
d. social class
Q. The greatest barrier to effectively marketing to the Asian American market is thought to be:
a. reluctance to grant credit to this group.
b. language and cultural traditions. .
c. the urban nature of their neighborhoods.
d. lack of a mass media that reaches this group.
Q. Relatively permanent and ordered divisions in a society whose members share similarvalues, interests, and behaviors are called:
a. cultures.
b. subcultures.
c. social classes. .
d. social factors.
Q. As a form of a reference group, the _______________ are ones to which the individualwishes to belong.
a. secondary groups
b. facilitative groups
c. primary groups
d. aspiration groups .
Q. The __________________ is a person within a reference group who, because of special skills,knowledge, personality, or other characteristics, exerts influence on others.
a. facilitator
b. referent actor
c. opinion leader .
d. social role player
Q. Even though buying roles in the family change constantly, the ___________ has traditionallybeen the main purchasing agent for the family.
a. wife .
b. husband
c. teenage children
d. grandparent
Q. A major reason for the changing traditional purchasing roles for families is that:
a. the economic conditions are forcing more teens to work.
b. more women than ever hold jobs outside the home. .
c. children are spending more time on the web.
d. men and women now shop together or “shop until you drop” for entertainment purposes.
Q. A(n) ________________ consists of the activities people are expected to perform according tothe persons around them.
a. behavior
b. attitude
c. role .
d. status
Q. The stages through which families might pass as they mature over time is a description ofwhat is called the:
a. adoption process.
b. lifestyle cycle.
c. values and lifestyle (vals) topology.
d. family life cycle.
Q. The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.”
a. lifestyle concept
b. self-concept .
c. personality concept
d. cognitive concept
Q. A _____________ is a need that is sufficiently pressing to direct the person to seek satisfactionof the need.
a. motive .
b. want
c. demand
d. requirement
Q. The theory of motivation that views people as responding to urges that are repressed butnever fully under control was developed by:
a. marshall.
b. kant.
c. fre
d. . maslow.
Q. According to Maslow’s Hierarchy of Needs, the lowest order of needs are called:
a. self-actualization needs.
b. social needs.
c. safety needs.
d. physiological needs. .