Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. According to Maslow’s Hierarchy of Needs, the highest order of needs are called:
a. self-actualization needs. .
b. social needs.
c. safety needs.
d. physiological needs.
Q. __________________ is the process by which people select, organize, and interpretinformation to form a meaningful picture of the world.
a. readiness
b. selectivity
c. perception .
d. motivation
Q. People can form different perceptions of the same stimulus because of three perceptualprocesses. These processes are best described as being:
a. selective attention, selective distortion, and selective retention. .
b. subliminal perception, selective remembrance, selective forgetting.
c. closure, modeling, and perceptual screening.
d. needs distortion, wants analysis, and perceptual screening.
Q. _______________ describes changes in an individual’s behavior arising from experience.
a. modeling
b. motivation
c. perception
d. learning .
Q. A ___________ is a strong internal stimulus that calls for action.
a. drive .
b. cue
c. response
d. perception
Q. If a consumer describes a car as being the “most economical car on the market,” then thisdescriptor is a(n):
a. rule.
b. attitude.
c. belief. .
d. cue.
Q. Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
a. The cost and availability of the product.
b. The attitude of others and the cost of the product.
c. The availability of the product and unexpected situational factors.
d. The attitude of others and unexpected situational factors. .
Q. With respect to post purchase behavior, the larger the gap between expectations and performance:
a. The greater likelihood of re-purchase.
b. The greater the customer’s dissatisfaction. .
c. The less likely the consumer will be influenced by advertising
d. The less likely the consumer will need sales confirmation and support.
Q. Cognitive dissonance occurs in which stage of the buyer decision process model?
a. need recognition
b. information search
c. Evaluation of alternatives
d. post purchase conflict .
Q. The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.
a. adoption process .
b. consumption process
c. innovation process
d. new product development process
Q. All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:
a. Awareness.
b. Process. .
c. Interest.
d. Trial.
Q. With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully.
a. seekers
b. innovators
c. early adopters .
d. early majority
Q. With respect to adopter categories, the ___________________ are skeptical and they adopt an innovation only after a majority of people have tried it.
a. early adopters
b. early majority
c. late majority .
d. laggards
Q. Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis.
a. Relative advantage
b. Synchronization
c. Compatibility
d. Divisibility .