Top 350+ Solved Consumer Behaviour MCQ Questions Answer
Q. If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________
a. Business market. .
b. International market.
c. Consumer market.
d. Private sector market.
Q. All of the following are among the primary differences between a business market and a consumer market except ____________
a. Purchase decisions to satisfy needs. .
b. Market structure and demand.
c. The nature of the buying unit.
d. The types of decisions and the decision process involve
Q. The business marketer normally deals with _____________ than the consumer marketer does.
a. far greater but smaller buyers
b. far greater and larger buyers
c. far fewer but far larger buyers
d. far fewer and smaller buyers
Q. When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
a. Kinked demand.
b. Inelastic demand.
c. Cyclical deman
d. Derived deman .
Q. General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________
a. Kinked demand.
b. Inelastic demand.
c. Cyclical deman
d. Derived deman .
Q. That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?
a. market structure and demand
b. the nature of the buying unit .
c. types of decisions made
d. type of decision process itself
Q. The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________
a. Environment.
b. Response.
c. Stimuli.
d. Buying center.
Q. In a _______________, the buyer reorders something without any modifications.
a. habitual re buying
b. straight re buying
c. modified re buying
d. new task buying
Q. In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers.
a. habitual re buy
b. straight re buy
c. modified re buy .
d. new task buy
Q. When a firm buys a product or service for the first time, it is facing a _____________
a. Habitual re buy situation.
b. Straight re buy situation.
c. Modified re buy situation.
d. New task situation. .
Q. The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations?
a. modified re buy .
b. new task buying
c. straight re buy
d. indirect re buy
Q. The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process.
a. buying center .
b. purchasing center
c. bidding center
d. demand-supply center
Q. Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness?
a. environmental
b. organizational
c. interpersonal .
d. individual
Q. The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________
a. Problem recognition.
b. General need description.
c. Product specification.
d. Proposal solicitation.
Q. If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________
a. Problem recognition.
b. General need description. .
c. Product specification.
d. Proposal solicitation.