Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. Less involved consumer buying behavior in which customers perceive few differencebetween brands is called
a. Complex Buoying Behavior
b. Variety Seeking Buying Behavior
c. Dissonance Reducing Buying Behavior
d. Habitual Buying Behavior
Q. According to brand personality traits, 'sophistication' is concluded as brand being
a. Reliable And Intelligent
b. Daring And Imaginative
c. Cheerful And Wholesome
d. Charming And Upper Class
Q. Social class who rely on relatives for assistance in trouble times and economic supportconsidered as
a. Upper Middles
b. Working Class
c. Middle Class
d. Upper Uppers
Q. Well-known brand 'Apple' is related to brand personality trait of
a. Ruggedness
b. Competence
c. Sophistication
d. Excitement
Q. In 'adoption process for new products’, customer seek information in the
a. Awareness Stage
b. Interest Stage
c. Evaluation And Trial Stage
d. All Of Above
Q. Mental process in which customer ends up as buyer of a new product is called
a. Adoption Process
b. Cognitive Dissonance
c. Pre Purchase Behavior
d. Post-Purchase Behavior
Q. In social class grouping, white and blue collar workers with average pay can be classified as
a. Upper Middles
b. Working Class
c. Middle Class
d. Upper Uppers
Q. Buyer decision process starts with
a. Need Recognition
b. Information Search
c. Evaluation Of Alternatives
d. Both B And C
Q. According to research, there are four factors that influence consumer buyer behavior:
a. Psychological, Personal, Social, CRM Systems
b. Cultural, Organizational, Personal, Psychological
c. Cultural, Social, Personal, Psychological
d. None Of The Above
Q. The psychological factors influencing consumer behavior are;
a. Motivation, Perception, Learning, Beliefs And Attitudes
b. Culture, Subculture, Social Class
c. Reference Groups, Family, Roles And Status
d. All Of The Above
Q. The consumers' five steps of adopting a new product refer to which of the following?
a. Awareness, interest, evaluation, trial, adoption
b. Awareness, promotion, evaluation, trial, adoption
c. Adoption, interest, evaluation, trial promotion
d. Awareness, interest, cash cows, trial, adoption
Q. Contactual reference groups are:
a. Close groups that we currently belong to, or perhaps belonged to in the past, but no longer want to associate ourselves with.
b. Close groups with which we interact regularly and where there is a degree of proximity.
c. Groups of people that the consumer can identify or admire (often from afar), and aspires to be like them in some way.
d. none of the above
Q. Personalization and user profiling strategies include each of the following EXCEPT:
a. Segmenting the market based on demographics.
b. Using questionnaires to collect information directly from the user.
c. Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge.
d. Building from previous purchases or purchase patterns.
Q. The two key factors limiting the use of personalization to more precisely target marketing efforts to individual customers are:
a. Matching profiles with product offerings and delivering those offerings.
b. Communication costs and filtering costs.
c. Privacy and trust issues.
d. Lack of customer loyalty and service customization costs.
Q. Issues related to trust in EC include all of the following EXCEPT:
a. As a result of trust-transference programs through portal affiliation, seal of approval programs, online shopping communities, and customer endorsements, customers are fully confident in online purchasing transactions.
b. When parties trust each other, they have confidence that transaction partners will keep their promises. However, both parties in the transaction assume some risk.
c. Trust is particularly important in global EC transactions due to the difficulty of taking legal action in cases of a dispute or fra
d. .