Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. A need that is aroused up to sufficient level is called
a. want
b. motive or drive
c. Both a and b
d. none of above
Q. Customers keeping such information that supports their attitudes towards brand is classified as
a. selective attention
b. selective distortion
c. selective retention
d. all of above
Q. Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.
a. Sales strategies
b. Marketing concepts
c. Cultural values
d. Brand images
Q. The whole sellers and retailers buying behavior is classified as
a. business buyer behavior
b. derived demand
c. business buying process
d. cognitive dissonance
Q. The demand of business buyers is derived from
a. final consumer demand
b. raw materials suppliers
c. production controller
d. logistic managers
Q. In business buying process, the group who has formal authority of supplier selection is classified as
a. user
b. influencer
c. decider and gatekeeper
d. buyer
Q. The stage in buying behavior which follows the reviews of supplier proposals by business buyer is
a. supplier selection
b. proposal solicitation
c. supplier search
d. order-routine specification’
Q. The demand which is affected by price changes in short term is
a. elastic demand
b. inelastic demand
c. realistic demand
d. unrealistic demand
Q. Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives.
a. Safety
b. self-actualization
c. Physiological
d. Belongingness
Q. Maslow’s hierarchy of needs includes all EXCEPT which of the following?
a. Cognition
b. physiological
c. safety
d. Belongingness
Q. Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____.
a. Motive
b. personality trait
c. emotion
d. perception
Q. The rational element of motivation is called:
a. A goal
b. An incentive
c. A drive
d. None of the above
Q. A motive which operates below the conscious level is called:
a. A conscious motive
b. A dormant motive
c. An emotional motive
d. None of the above
Q. Rules for purchasing are called:
a. Risk reducers
b. Heuristics
c. Purchase regulations
d. None of the above
Q. According to Freud, which of the following is our conscious self?
a. The id
b. The superego
c. The ego
d. None of the above