Top 250+ Solved Consumer Behavior (for MBA) MCQ Questions Answer
Q. Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
a. Use brand personalities
b. Are affected by subconscious motivations
c. Buy products to support their self-images
d. Conduct the information search
Q. Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favourite models. Blake's next step is most likely to be ________.
a. opinion leadership
b. evaluation of alternatives
c. postpurchase behavior
d. purchase decision
Q. Bill thought he had received the best deal on his new car. Shortly after the purchase, Bill started to notice certain disadvantages of his new car as he learned more about other cars available. Bill is experiencing ________.
a. purchase decision
b. postpurchase culture
c. selective perception
d. information evaluation
Q. You regularly purchase cleaning supplies for your custodial staff. This purchase is a________.
a. straight rebuy
b. new task
c. modified rebuy
d. modified straight rebuy
Q. What is the first stage of the consumer decision process?
a. information search
b. problem recognition
c. alternative evaluation
d. purchase
Q. The level of concern for, or interest in, the purchase process triggered by the need toconsider a particular purchase is known as _____.
a. personal involvement
b. product involvement
c. purchase involvement
d. enduring involvement
Q. Very high levels of purchase involvement tend to produce _____.
a. extended decision making
b. nominal decision making
c. affective decision making
d. limited decision making
Q. _____________ is the buying behaviour of final consumers.
a. Consumer buyer behavior
b. Business buying behavior
c. Global purchasing
d. Reseller buyer behavior
Q. In 'stages of adoption process’ customer decides to become regular user in
a. Awareness stage
b. Interest stage
c. Evaluation stage
d. Adoption
Q. Social class group which earns through exceptional ability is best classified as
a. upper middles
b. working class
c. lower uppers
d. upper uppers
Q. Tendency to which results of innovation are communicated to others is classified as
a. relative advantage
b. divisibility
c. communicability
d. compatibility
Q. Person's own living or interacting and acting pattern is classified
a. lifestyle
b. personality and self concept
c. social class
d. None of above
Q. Needs of customers are triggered by
a. internal stimuli
b. external stimuli
c. both a and b
d. none of above
Q. Group which can exert influences on other because of specialized knowledge and skills iscalled
a. opinion leader
b. leading adopters
c. influential
d. all of above